of the biggest names in Formula 1 racing are making bank that rivals their racing times.” On one side of the ledger is Max Verstappen, “a multiple world champion who has dominated Formula 1 racing and banked an equally impressive amount of cash outside of racing.” In contrast is Australian “newcomer Oscar Piastri,” who “has rapidly shifted his financial gear and solidified his status as one of Formula 1’s next big earners.” “
Contrasting these two Formula 1 racing superstars,” there is “one who has been racing for many years and banked numerous podium finishes and sponsorships,” and another “young, new racer who’s checking off items in his bank account almost as fast as he’s checking off laps around racing tracks.” The financial tales of “two of Formula 1 racing's biggest earners…underscore that racing fast has little to do with being smart, or in Formula 1 racing's terms, savvy.”
Max Verstappen: Reigning champ on and off the track
As of 2025, Max Verstappen's net worth is approximately $200 million. This net worth has been gathered through his success in championships, high-paying contracts, and commercial value. The net worth of Max Verstappen from his contract with Red Bull Racing is one of the highest in Formula 1, and it is said to be around $55 million every year.
He also earns additional bonuses for his performances. He has topped various earning charts and is said to earn tens of millions through his performances.
Away from racing, Verstappen’s trophy cabinet overflows with partnership deals and endorsements. He collaborates with world-class brands such as Heineken, EA Sports, Oracle, and Viaplay, among others, earning him millions in addition to racing contracts. Yet another crowd favorite with a die-hard fan base known for his “Orange Army,” Verstappen generates revenue through merchandise sales and racing projects, with projects such as “Verstappen.com Racing X Red Bull.” In relation to lifestyle, Verstappen enjoys his time in Monaco with a reputation for an array of upscale possessions, ranging from upmarket property to racing cars in line with his “speed enthusiast’s life.”
Oscar Piastri: The rising star with traction
Oscar Piastri’s financial ride in 2025 is more likely to be that of an overtaking move rather than just completing the laps. At the start of this year, his net worth is estimated to be approximately $22 million, considering his rising status in the Formula 1 series following his impressive display with McLaren. After his latest contract, his annual earnings are estimated to be in the 20-26 million-dollar USD bracket, considering his bonuses, thereby ranking high among the financially rewarded drivers in the series despite being quite early in his career.
Piastri’s endorsement deals, though not quite as many as the others, also include the likes of Quad Lock, Dubber, and HP Tuners, in addition to money made through his own merchandise website. It is a story of rapid progress on the track and consistency on the take as his performances on the first half of the raceway ladder press on into the second half, swelling his value in the process.
In the final tally of number-crunching in Formula 1, Verstappen leads the way with a massively bigger bankroll, although Piastri’s net worth is about to rocket its way up in the ranks at a speed that matches his quick start in his career thus far. No matter which type of power takes the road to riches in the future championships to come, all drivers prove that in Formula 1, the thrill of the win doesn’t matter, what matters is determined in the numbers game of contracts, endorsements, and making a fortune out of fame in a flash.
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