Dineout's Great Indian Restaurant Festival gets overwhelming response

NEW DELHI: The third edition of the Great Indian Restaurant Festival (GIRF) Dineout, India's leading dinning out platform, witnessed overwhelming response with nearly 2.5 million diners participating, which is about 2.5 times more as compared to the previous edition.Following the theme #MonthofMore, the festival attracted consumers by offering more food, more discounts and more incredible dineout experiences. The month-long food carnival offered close to 65% savings on bills, buffet, drinks (including alcohol) at more than 6000 restaurants across 11 cities, thereby generating a total GMV worth of Rs 350 crores for the restaurant partners. Interestingly, 80% of the diners turned out to be between the age group of 18-34 years, while Delhi topped the charts where around 30% of the total diners enjoyed meals and deals at the festival.“This year, GIRF has captured the imagination of millions of Indian foodies. Indian millennial are increasingly discovering the pleasures of dining out and exploring cuisines from all over the world, and we are glad to play a pivotal role in this. We see a shift towards dining out experiences that bring them closer to friends and family. We look forward to offering foodies across the country more opportunities to combine their love for great deals with their passion for unique quality food and drinks,” Ankit Mehrotra, founder & CEO of Dineout said.Some of the other key findings were: