Healthy breakfast subscriptions gain popularity in Trichy

Trichy: Subscription-based doorstep delivery of healthy breakfasts featuring fruits, millets and legumes is gaining popularity in Trichy, with more residents opting for nutritious meals as part of a healthier lifestyle.The growing demand has encouraged more service providers to enter the market, targeting working professionals, parents and senior citizens looking for convenient and balanced breakfast options. Customers sign up for monthly subscriptions to receive fresh-cut fruits, millet-based dishes and beverages delivered to their homes every morning.While doorstep meal delivery became common after the Covid-19 pandemic, particularly among senior citizens, entrepreneurs have expanded the concept by focusing on health-oriented breakfast menus. Service providers estimate that demand for subscription-based breakfasts has increased by around 30% over the past two years, driven by greater health awareness among people in their 30s, working parents, IT professionals and doctors.Monthly subscriptions in the city range from Rs 2,400 to Rs 4,400, depending on the quantity and variety offered. Special meal plans are also available for diabetic customers.“Special attention is given to sourcing fresh, quality fruits every day. Demand has increased after schools reopened, and we ensure that the menu is not repeated,” said S Siva, co-founder of Mukkani, a Thiruvanaikoil-based service provider.Siva and his partners, G Priya and G Sathyaseelan, employ six workers who begin preparing sliced fruits and millet snacks at 3am to ensure deliveries are completed before 8.30am across a 12km radius.Typically, subscribers receive two reusable boxes, with the empty box collected during the next delivery. Each breakfast weighs around 500g, with fruits accounting for nearly 70% of the contents. Seasonal fruits such as mangoes and jackfruit, along with boiled peanuts, legumes and millet-based dishes, are commonly included.“We have obtained FSSAI certification. Fresh juices and buttermilk were also included in our breakfast packages this summer,” said R Manibharathi, founder of Mannarpuram-based Good 2 Go. Entrepreneurs said rising LPG prices have increased operational costs, while higher fuel expenses have prompted some providers to consider battery-powered vehicles for deliveries.“I used to skip breakfast to avoid being late for work. This subscription service has solved that problem because I can carry the meal to my workplace,” said Geetha Murali, vice-principal of a school in Srirangam.Service providers said the number of subscribers has more than doubled in a year, rising from around 30-50 customers in June 2025 to over 100 subscribers each in June 2026.