Apple Intelligence

The Siri upgrade Apple promised at WWDC 2024 has cost the company $250 million. Apple is settling a class action lawsuit alleging it misled buyers about apple intelligence on the iPhone 16 and iPhone 15 Pro. US customers who bought one between June 2024 and March 2025 can claim $25 to $95 per device. Apple denied wrongdoing. A judge still has to approve the deal.

Apple is planning to let iPhone users choose their preferred AI model in iOS 27, moving beyond its current ChatGPT-only setup. Dubbed "Extensions," the feature would let third-party models like Google's Gemini and Anthropic's Claude power Siri, Writing Tools, and Image Playground — all accessible through installed App Store apps. The change is expected across iOS 27, iPadOS 27, and macOS 27 this fall.

Apple is reportedly adding three new AI photo editing tools—Extend, Enhance, and Reframe—to the Photos app in iOS 27, iPadOS 27, and macOS 27 this fall. The features, powered by apple intelligence, will process entirely on-device and join the existing Clean Up tool. It's a long-overdue catch-up with Google and Samsung, though Extend and Reframe are already showing development trouble ahead of the June 8 WWDC preview.

Apple's upcoming iOS 27, expected at WWDC 2026, is set to revolutionize its Photos app with advanced AI editing tools. Codenamed 'Rave,' these features will allow users to effortlessly extend, enhance, and reframe images. Additionally, a new Siri camera mode will integrate visual intelligence, enabling instant information extraction from photos, mirroring capabilities seen in competitor devices.

Apple is reportedly preparing a simplified modular watch face for watchOS 27, building on the Modular Ultra design with a cleaner layout featuring three complications below the time. This update aims to make the modular experience more accessible for standard Apple Watch users.

Apple is set to revolutionize iPhone cameras with iOS 27, introducing a dedicated 'Siri Mode' for AI-powered visual search. Users can now point their camera at objects to get instant information, create calendar events from posters, or scan menus for reviews. This move signals Apple's focus on 'looking' as the future of search and hints at future AI-driven hardware.

Apple's long-serving CEO Tim Cook is stepping down on September 1, transitioning to executive chairman. John Ternus, a hardware veteran, will take the helm. This leadership change occurs as Apple faces pressure to accelerate its AI strategy, lagging behind rivals who are heavily investing in the technology. Cook's 15-year tenure ends amidst supply chain challenges and rising costs.

Apple's upcoming iOS 27 update may sideline older iPhones, including the iPhone 11 series and second-gen SE, according to a leaker. Support is expected to begin with the iPhone 12 lineup. While Apple remains silent, this rumour hints at potential compatibility shifts before the WWDC 2026 announcement, focusing on stability over new features.

Apple's long-serving CEO Tim Cook is stepping down after 15 years, handing the reins to hardware chief John Ternus on September 1. Cook will transition to executive chairman. Ternus, instrumental in products like AirPods and Apple Silicon, inherits a company facing AI challenges and a need for new growth drivers beyond the iPhone.

Apple is sending Siri engineers to an AI coding bootcamp just weeks before WWDC 2026, where a revamped voice assistant is expected. This move highlights the Siri team's lag in adopting AI-assisted tools, unlike other Apple divisions. The company's struggles with Siri's reliability and a significant deal with Google for AI models underscore the urgency to fix its voice assistant.

Apple's smart glasses are coming in 2027, and Tim Cook's own frames might be a preview. Bloomberg's Mark Gurman reports the company is testing at least four styles for its first pair, codenamed N50—one of which mirrors the slim rectangular glasses Cook wears. Built from premium acetate and designed entirely in-house, the display-free glasses will lean heavily on an upgraded Siri, expected to arrive with iOS 27.

Apple's new iPhone 17e offers a compelling 'iPhone experience' without the premium price tag. Featuring the powerful A19 chip and iOS 26 with full apple intelligence, it promises smooth performance and reliable battery life. Despite a 60Hz display and single rear camera, its ₹64,900 starting price makes it an attractive option for many.

Apple's new MacBook Neo redefines the affordable laptop market, offering a premium aluminum design and seamless macOS integration powered by the A18 Pro chip. It delivers a smooth, efficient experience for everyday tasks and light creative work, making it an accessible entry point into the Apple ecosystem without compromising on essential quality.

Apple is gearing up to unveil a significant Siri upgrade, allowing it to process multiple commands in a single prompt, a feature long absent compared to rivals like ChatGPT and Gemini. This multi-request capability, expected in iOS 27 and other upcoming OS versions, is a cornerstone for a broader Siri overhaul, promising more fluid, AI-driven interactions and deeper app integration.

Apple has hired Lilian Rincon from Google to lead its AI product marketing. This move comes as Apple prepares to launch a significantly improved Siri later this year. The new Siri will be rebuilt using technology from Google's Gemini AI model. Apple and Google have entered a multi-year collaboration. This partnership will power future apple intelligence features.

Apple's budget iPad is set for a significant upgrade, with a refreshed model featuring the A18 chip slated for a first-half 2026 release. This update will finally bring apple intelligence support to the entry-level tablet, aligning it with newer iPhones. While a design overhaul isn't expected, the faster processor and AI capabilities will future-proof this accessible device.

Apple is reportedly shifting its AI strategy at WWDC, focusing on integrating third-party AI services into its products rather than competing directly with AI leaders. The company plans to embed sufficient AI into its OS to retain users and will open Siri to external AI capabilities, creating an AI integration marketplace.

Apple is could be ending OpenAI's exclusive hold on Siri, opening the voice assistant up to multiple chatbots—including Google's Gemini and Anthropic's Claude—through a new "Extensions" feature coming in iOS 27. Users will be able to choose their preferred AI from the App Store and set it directly in Settings. The update, expected to be announced at WWDC on June 8, also stands to earn Apple a cut of chatbot subscriptions sold through its platform.

The company turning 50 on April 1 isn't really one company. It's five—stitched together by a logo, a stubbornness about design, and the world's most expensive refusal to die.

Apple's iOS 26.4 update introduces eight new emojis, including a ballet dancer and an orca, now available across platforms. This release also brings AI-driven features like Playlist Playground in Apple Music, offline Shazam, and enhanced security with Stolen Device Protection. The update is available for iPhone 11 and newer models.

The tri-services policy outlines key military applications of AI and calls for close collaboration with industry and academia to sustain a strategic edge, while ensuring ‘meaningful human oversight’

John Ternus, Apple's hardware engineering chief, is "well-liked" among the company's senior leadership and has emerged as the frontrunner to succeed Tim Cook as CEO, according to Bloomberg. At 50, Ternus has been quietly accumulating influence across Apple—taking on design oversight, robotics, and a bigger public role. Cook, 65, insists he isn't going anywhere soon. But when he does, most inside Apple already seem to know who's next.

Apple's new AirPods Max 2 arrive with a significant upgrade, featuring the powerful H2 chip for enhanced features like adaptive audio and real-time AI translation. Boasting up to 1.5x more effective noise cancellation and improved spatial audio, these headphones also support 24-bit lossless audio. Retaining the iconic design, pre-orders begin March 25th.

Apple's new MacBook Neo, priced at Rs 59,900 for students, has been hailed as the most repairable Apple laptop in over a decade. iFixit's teardown reveals design improvements like screws replacing glue for battery and keyboard, making component swaps easier. Powered by the A18 Pro chip, it boasts a 13-inch Liquid Retina display and a sleek aluminum unibody.

Apple has unveiled a host of new devices in India, including the entry-level iPhone 17e and the brand-new MacBook Neo. The lineup also features updated MacBook Air and Pro models with the latest M5 chips, alongside new Studio Display options. These devices are now available for purchase across the country.

Apple's own cloud servers for its new AI are largely unused. The company might lease more capacity from Google. This comes as apple intelligence and a revamped Siri are set to launch. Apple confirms Google Gemini will power parts of Siri. Apple assures user data remains protected despite the partnership.

Samsung is aggressively pursuing AI partnerships to win the next smartphone war, aiming to offer consumers diverse AI platform choices. The company has already integrated Google Gemini and Perplexity AI into its Galaxy S26 series, with plans to partner with more firms like OpenAI. This move positions Samsung to capitalize on Apple's slower rollout of its "apple intelligence" features.

Apple unveils its most budget-friendly laptop, the MacBook Neo, priced Rs 69,900. Featuring the powerful A18 Pro chip, a vibrant 13-inch display, and a sleek aluminum build, it promises impressive performance for everyday tasks and AI workloads. This eco-conscious device, running macOS Tahoe with apple intelligence, is available for pre-order now.

Apple's new MacBook Neo, an affordable laptop, has launched in India. Future generations are rumored to include touchscreen capabilities, following a potential touchscreen MacBook Pro in 2026. This move aims to enhance competitiveness in budget and education markets, where touchscreens are becoming standard.

While tech giants pour billions into AI infrastructure, Apple's modest capital expenditure stands out. Analysts initially criticized this restraint, but Apple's focus on on-device AI with its M-series chips and strategic partnerships for AI models appears to be a shrewd move, potentially outperforming competitors' massive spending.