Jena Sims gave fans a fun behind-the-scenes look at her latest Sports Illustrated Swimsuit fitting as launch week celebrations officially began. The 37-year-old model and actress shared a video on social media showing herself trying different swimwear looks before the big event. Wearing a small bikini in the clip, Sims confidently posed for the camera while getting ready for the magazine’s highly talked-about launch week. Jena Sims, who is married to golf star Brooks Koepka, posted the video with the caption, “LAUNCH WEEK ENERGY! bts of my fitting for @si_swimsuit.” The clip quickly grabbed attention online as fans filled the comments section with praise for her latest appearance.
One fan wrote, “So beautiful.”
Another commented, “Gorgeous as ever.”
A third fan added, “Good lord your buns still got it.”
Over the last few years, Sims has become one of the most talked-about faces connected to the famous swimsuit franchise. Her rise with Sports Illustrated Swimsuit has been fast, especially after she was named Rookie of the Year earlier in her journey with the brand. Now, she is set to appear in the 2026 edition, marking her third straight appearance in the magazine.
Jena Sims and Brooks Koepka continue drawing attention during Sports Illustrated Swimsuit launch week
While many sports fans first knew Jena Sims because of her relationship with Brooks Koepka, she has built her own strong fan following online. Her social media pages regularly feature travel photos, fashion content, golf moments, and swimsuit shoots that attract huge engagement from fans around the world.
At the same time, Sports Illustrated Swimsuit launch week is expected to bring major attention to many of the stars connected to the magazine. The brand also confirmed that SI Swimsuit Social Club events are scheduled to take place on May 15 and 16 in New York City.
Sims appears ready to stay at the center of the excitement once again. Even after already achieving one of her biggest career goals with Sports Illustrated Swimsuit, she continues to stay active with new shoots, appearances, and online content that keeps fans interested.
Her latest fitting video once again showed the confidence and energy that helped her become one of the standout names linked to the famous swimsuit edition. As launch week celebrations continue, fans are now waiting to see more looks and moments from Sims during the upcoming events in New York.