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This university told students to ‘fall in love’ during holidays - the reason will surprise you

This university told students to ‘fall in love’ during holidays - the reason will surprise you
A Chinese university is encouraging students to "enjoy the flowers and fall in love" during a new spring break, part of a state-backed plan to introduce more holidays. This initiative aims to boost domestic consumption and address China's declining birth rate by promoting human connection and family formation.
In a country where "hitting the books" is practically a national sport, a recent move by a Chinese university feels less like a school notice and more like a breath of fresh air. It’s a bit of a shock to the system: instead of grinding for grades, students are being told to go out and actually live a little.The Sichuan Southwest Vocational College of Aviation recently took to its official WeChat account to drop a directive that you’d never expect from a dean’s office. The theme for their upcoming spring break (running from April 1 to 6)? “Enjoy the flowers and fall in love.”

A radical shift: From libraries to landscapes

This isn't just one school going rogue. It’s part of a much larger, state-backed plan to break the rigid cycle of just summer and winter breaks. By introducing these new spring and autumn holidays, authorities are hoping to coax students and teachers away from their desks and into the world.
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We’re already seeing this roll out in places like Sichuan and Jiangsu provinces, as well as hubs like Suzhou and Nanjing. Most of these breaks are hitting in April or early May, and the government is even pushing for "staggered" paid leave for workers so families can actually travel together without the nightmare of peak-season crowds.

The heart of the matter: Love and economics

On one hand, this is a clever economic play. If people are out traveling and socializing, they’re spending money—boosting domestic consumption in a way that staying in a library simply doesn’t.
But there’s a much deeper, more human story at play here.
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China is currently staring down a serious demographic challenge. Its population has shrunk for the fourth year in a row as of 2025, and birth rates have hit record lows. Authorities have realized that if young people are too busy studying or working to go on a date, the "family" part of the equation never happens. By literally telling students to "fall in love," they are trying to fix a future problem by encouraging human connection today.

Building a "cradle-to-career" support system

It’s not just about a week off, though. The government is also talking about "child-friendly cities"—improving everything from how easy it is to push a stroller in a park to making healthcare and education less of a financial burden.Experts like James Liang, the co-founder of the travel giant Trip.com, are rooting for this change. As a demographic specialist, he’s been vocal about the fact that you can’t expect people to start families if they don’t have two things: time and financial security. He argues that we need to shift the culture so that raising a child feels like a rewarding personal journey rather than a stressful social obligation.

The takeaway: Slowing down to move forward

At its core, this initiative is an admission that a society can’t run on adrenaline and exams alone. Whether it’s taking a holiday, finding a partner, or eventually starting a family, the goal is to create an environment where people feel supported enough to slow down.For the students in Sichuan, the "mid-term" assignment is clear: put down the pen, find a field of flowers, and maybe - just maybe - find someone to share them with.
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About the AuthorTOI Lifestyle Desk

The TOI Lifestyle Desk is a dynamic team of dedicated journalists who, with unwavering passion and commitment, sift through the pulse of the nation to curate a vibrant tapestry of lifestyle news for The Times of India readers. At the TOI Lifestyle Desk, we go beyond the obvious, delving into the extraordinary. Consider us your lifestyle companion, providing a daily dose of inspiration and information. Whether you're seeking the latest fashion trends, travel escapades, culinary delights, or wellness tips, the TOI Lifestyle Desk is your one-stop destination for an enriching lifestyle experience.

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