Ekta Kapoor defends Akshay Kumar’s 4 films in a year ethic: 'The reason the commerce of our industry is alive'

Ekta Kapoor has praised Akshay Kumar and Jeetendra for their discipline, consistency and role in keeping the film industry’s business cycle active. The producer, who is celebrating the success of 'Bhooth Bangla', said actors who work regularly create more opportunities for producers and crews. She also explained why Akshay’s habit of doing several films a year matters to the larger ecosystem of Bollywood.

Ekta Kapoor praises Akshay Kumar and Jeetendra’s discipline

According to The Indian Express, Ekta shared a note on social media after the success of 'Bhooth Bangla'. She reflected on her father Jeetendra’s long career and compared his work ethic with Akshay Kumar’s. She said both actors understand the producer’s vision and respect the filmmaking process.





“The time has come for me to say my thank yous… ❤️ This picture of Dad and Akshay Sir reminds me exactly of what discipline can do. They are so similar that every time I talk to Akshay Sir, I feel like I’m talking to my Dad…Their discipline & their belief in the producer’s conviction, along with deep trust and respect is just wonderful!” Ekta wrote.




She added that actors like Jeetendra and Akshay help sustain the industry beyond one-off big films. Ekta said their regular output allows more producers to mount films and gives work to many people.




“These two men are the reason the commerce of our industry is alive and why producers continue to have some agency. Doing a few films with top directors once in a while only sustains one layer of the industry… For an industry to thrive, you need actors who work regularly so that every producer gets a chance,” she wrote.

Ekta Kapoor explains why Akshay Kumar does four films a year

Ekta also addressed the common question about Akshay doing multiple films in a year. She said volume matters because it creates jobs and keeps the industry moving.




“The pure commerce these two men have brought is rarely appreciated. So, every time someone asks, “Why does Akshay Kumar do four films a year?” know it’s because of the Dharmendras, the Jeetendras, and the Akshays that this industry flourished. In volume, there is job creation. That is what they bring to the table! Thank you, Akshay Sir, for giving every producer, from the top to the mid-sized, a chance to put their best foot forward! Love you, Guruji! ❤️ @akshaykumar,” she wrote.




'Bhooth Bangla', backed by Ekta, stars Akshay Kumar and has emerged as one of the notable horror-comedy successes of the year. The film has drawn audiences with its mix of humor, spooky elements and mass appeal, while maintaining strong box office momentum across urban and mass circuits.Get the latest entertainment updates from the Times of India, along with the latest Hindi movies, upcoming Hindi movies in 2026 , and Telugu movies.”