The conversation around Artificial Intelligence has gained steam and has now moved towards accountability. Leadership teams are expected to proceed beyond pilots and explore organisation-wide AI strategies that impact operations, workforce planning, customer experience and competitive positioning.
According to LinkedIn’s ‘Work Change Report’, nearly 70% of the skills utilised in most jobs will undergo a change, with AI emerging as a prominent catalyst.
For business leaders, the challenge lies in making high stakes decisions, managing budgets and so much more. As companies continue to integrate AI, decision makers need to balance innovation, governance and ROI.
In such a scenario, upskilling is essential. With a suitable programme, professionals can experience a fundamental shift in their managerial style.
Enabling growth for senior professionals is the
Artificial Intelligence and GenAI: Business Strategies and Applications programme. This 3-month online programme is offered by UC Berkeley Executive Education. Conceptualised for mid-level and senior professionals, it will help them understand the application of AI and GenAI to business strategy, operations and organisational leadership, without requiring a technical or engineering background.
Notable faculties are helming this programmeThis programme is an in-depth exploration into the application of AI across different functions within a diverse pool of industries. These advanced perspectives will be delivered by a renowned faculty, which includes:
- Sameer B. Srivastava (Professor and Harold Furst Chair in Management Philosophy Values)
- Thomas Lee (Associate Adjunct Professor, Research Scientist)
And more.
The ideal candidate for this programmeThis
programme is for the leader who is already in the room where AI decisions are being made and wants to show up with greater conviction. It has been devised for mid-level and senior professionals across diverse industries, offering the insights and tools needed to effectively integrate AI into various operations within a business.
Mid-level professionals eager to understand how AI and GenAI can drive value across business functions will gain a solid grasp of AI trends, application scenarios, industry use cases, and best practices to lead impactful AI projects within their organisations.
Senior-level professionals who want to come up with future-forward strategies and leverage AI to add to their organisations’ growth story can also explore this programme. They will take a deep dive into real-world scenarios and build the expertise needed to boost their company’s success through AI-led initiatives.
What are the learning outcomes Participants will develop a practical understanding of how AI technologies can be evaluated, applied and integrated within business environments. The aim here is to empower senior professionals to move beyond surface-level familiarity with AI and take informed decisions around adoption, implementation and long-term strategy. They will also learn how AI-driven simulations and generative models can support forecasting, decision-making and operational efficiency across functions.
Participants will learn how to structure and manage AI initiatives within organisations, assess implementation risks, identify operational blind spots and align AI adoption with broader business goals. They will get an understanding of how to convey AI concepts, opportunities and limitations more effectively across teams and stakeholders. This is vital as AI decisions now must move beyond technical departments into enterprise-wide strategy discussions.
The
programme covers AI capabilities and limitations, machine learning basics, neural networks, computer vision, natural language processing, GenAI models, AI strategy and organisational transformation. It includes weekly live sessions, four global faculty sessions, two GenAI masterclasses, real-world case studies (Vodafone, Skydio, Zipline) and a capstone project. This experience is intended to enable participants to translate AI knowledge into actionable business thinking and strategic planning.
Programme details- Duration: 3 months
- Start Date: 30 June 2026
- Mode: Online + Live Sessions
- Fee: INR 1,49,000 + GST
- Credential: Verified digital certificate of completion from UC Berkeley Executive Education
The impact of AI and GenAI is far beyond technological innovation. Business leaders now have access to tech that can empower them to boost their decision-making and give operations a strategic edge. Throughout this programme, senior professionals will learn to navigate the challenges of AI integration while making the most out of opportunities cropping up in an AI-forward future.
To know more about how you can harness AI for industry impact, click
here.
Disclaimer: This article has been produced on behalf of Emeritus by Times Internet’s Spotlight team.