Lokesh uses ‘cricket diplomacy’ to strengthen ties

Vijayawada: The presence of Sachin Tendulkar at the Andhra University centenary celebrations did more than just add star power — it quietly underlined what insiders are calling IT minister Nara Lokesh's emerging ‘cricket diplomacy' strategy.Over the past few months, Lokesh has been increasingly visible at big cricketing events, using the sport's unparalleled network to build relationships with key figures across administration, business and players. The engagements, say sources, are beginning to translate into tangible outcomes — both symbolic and strategic. One such instance came on the sidelines of an international fixture in Colombo, where Lokesh is understood to have met Aditya Mittal. Conversations reportedly moved beyond cricket to pending issues around the ArcelorMittal-Nippon Steel project in Andhra Pradesh, with both sides aligning on timelines for the groundbreaking of what is positioned as India's largest greenfield steel plant in Anakapalle district.Parallelly, Lokesh's interactions with Tendulkar evolved into a personal rapport over multiple meetings at matches and private occasions. His presence at the cricket legend's family events — most notably at Arjun Tendulkar's marriage — further strengthened that equation, according to people familiar with the developments. It is this relationship that is said to have played a decisive role when planning began for Andhra University's landmark 100-year celebrations. Lokesh is believed to have personally reached out to Tendulkar to serve as the chief guest — an invitation he accepted without hesitation.In a gesture that has drawn attention across both sporting and political circles, Tendulkar is learnt to have declined any appearance fee, choosing instead to attend the event pro bono. His participation not only elevated the stature of the centenary celebrations but also helped the event achieve massive traction online, with visuals from Visakhapatnam quickly going viral.