Chennai man’s Rs 1 lakh condom spree, Mumbai buyer’s Rs 15 lakh gold haul: Swiggy Instamart 2025 shocks

NEW DELHI: Swiggy-owned Instamart’s 2025 order report offers a snapshot of how Indians are using quick commerce, ranging from low-cost daily purchases to high-value luxury buys, along with a sharp rise in orders from several Tier-II cities.

Instamart’s highest-spending user recorded purchases worth Rs 22 lakh in 2025, showing wide variations in spending on the platform. A Chennai resident spent over Rs 1 lakh on condoms during the year, while a Bengaluru user placed an order worth just Rs 10 for a printout. In Hyderabad, a customer spent Rs 4.3 lakh on iPhones, while a Mumbai user bought gold worth Rs 15.16 lakh.


Tier-II cities recorded strong growth in order volumes. Rajkot led the surge with a tenfold rise in orders compared to the previous year, followed by Ludhiana with sevenfold growth and Bhubaneswar with a fourfold increase.

Across the country, everyday grocery items continued to dominate repeat purchases on Instamart, with curry leaves, dahi, eggs, milk and bananas featuring most often.

The report noted that a customer in Kochi ordered curry leaves 368 times in a year, almost once a day. Order activity peaked during two daily time slots — between 7am and 11am, and again from 4pm to 7pm.

Mondays emerged as the most popular day for gifting, while a Bengaluru user spent Rs 68,600 on tips for delivery partners over the year, according to the report titled '"How India Instamarted 2025".

Meanwhile, Swiggy reported that its consolidated net loss widened to Rs 1,092 crore in the quarter ended September 2025, driven by continued losses in the quick-commerce segment and higher spending on advertising and sales. This compares with a net loss of Rs 626 crore in the same period last year.