HDFC Bank partners with Federation of Retail Traders Welfare Association to offer cash withdrawals

COIMBATORE: HDFC Bank has partnered with Federation of Retail Traders’ Welfare Association (FRTWA), a trade body representing shop owners, to offer cash withdrawal facility at over 50 large, prominent retail stores in metro cities.
Customers can withdraw cash by swiping their debit cards using the PoS (point of sales) machines deployed at the stores.
Some of these stores are Roopam, Benzer, Amarsons, Kalaniketan, Premsons, Asiatic, Libaz, Seasons, Roopmilan, Metro, Catwalk, and Mochi.“These stores will use cash collected from their sales for the withdrawals. The withdrawal limit has been capped at Rs 2,000 (per person) to cater to as many people as possible,” HDFC Bank said.
“The bank has deployed PoS machines at stores to help customers withdraw cash using their debit cards,” said Parag Rao, head – card payment products, merchant acquiring services, and marketing, HDFC Bank. “This initiative will help the masses easily withdraw cash and reduce their inconvenience,” he said.
“We are happy to make our contribution in reducing the inconvenience faced by the general public,” said Viren Shah, president, FRTWA. “General public, particularly in the metros, will greatly benefit from this facility,” he said.
FRTWA has over two lakh small, medium, and large store owners as its members. “In addition to this facility, customers can also use UPI (unified payment interface), PayZapp, Chillr, MobileBanking, MobileBanking Lite app, and Net-Banking for their financial transactions,” HDFC Bank said.