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'Ms. Incognito': Joo Hyun Young's first look revealed; actress steps up as mysterious housekeeper

'Ms. Incognito': Joo Hyun Young's first look revealed; actress steps up as mysterious housekeeper

Korean Desk / Sep 11, 2025, 12:54 IST

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Joo Hyun Young takes on the role of Baek Hye Ji, a subtle housekeeper in ENA's upcoming drama, premiering September 29, 2025. Set within a chaebol mansion, the series revolves around a contract marriage and inheritance battle. Joo Hyun Young's character adds intrigue to the high-tension plot, showcasing her versatility after roles in 'SNL Korea' and 'Extraordinary Attorney Woo'.

Joo Hyun Young

Joo Hyun Young embodies Baek Hye Ji, a calm housekeeper inside the Gaseong Group mansion, subtly steering tension in a home where every gesture carries weight. The series centres on a female bodyguard who enters a contract marriage with a terminally ill chaebol chairman and lives under a new identity for three months amid a ruthless battle over fortune.

Broadcast plan

The drama that premieres on September 29, 2025, at 22:00 KST on ENA, is positioned for a fall rollout with a slick crime-romance plot. Listings also underline a Monday-Tuesday slot, aligning with the network's strategy to anchor serialised intrigue at the start of the week.

Joo Hyun Young now

Reports in early June noted a brief suspension of radio/DJ activities after a minor traffic accident. Coverage through July and August highlighted her visibility at film-related events and press moments, signalling continued momentum despite the short hiatus.

Career snapshot

Known for quick-witted turns in 'SNL Korea' and breakout buzz from 'Extraordinary Attorney Woo,' Joo Hyun Young has expanded across dramas and films, sharpening versatility ahead of this layered role. Her character here straddles confidante and wildcard, a dynamic that complements ENA's high-tension premise and the ensemble led by Jeon Yeo Been, Jinyoung, Jang Yoon Joo, and Seo Hyun Woo. According to MK Sports, the contract marriage twist and three-month identity shift are the core engine of the chaebol intrigue, placing Baek Hye Ji at the nexus of trust and suspicion within the mansion.

About the Author

Korean Desk

Korean Desk covers news and stories from South Korea’s entertainment scene. This includes films, web series, music trends, and cultural topics shaping what audiences are watching and listening to- both locally and around the world. The desk works as part of the Main Desk and focuses on developments that reflect Korea’s creative influence. Writers and editors on the desk bring regional knowledge and global context. The goal is to follow what’s moving in Korean entertainment.

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