Hair oil, ACs, soaps become costlier: How fmcg companies are dealing with Middle East supply blow
TIMESOFINDIA.COM / Apr 24, 2026, 13:49 (IST)
Indian consumer goods firms are grappling with soaring input costs, driven by the Middle East conflict. Companies are now tracking expenses daily and frequently adjusting prices, impacting long-term strategies. Executives fear higher prices could dampen consumer spending, which had recently shown signs of recovery. This volatility is forcing immediate, short-term decisions across various product categories.