clean girl aesthetic

Global icon Jennie Kim was spotted in statement Indian diamonds at the 2026 TIME100 Gala in Manhattan, where she paired the iconic jewels with a stunning black outfit.

The 'clean girl aesthetic' is redefining beauty with a focus on fresh, natural-looking skin and minimal makeup. This trend, fueled by pandemic routines and a desire for effortless polish, emphasizes skincare as the foundation. It involves dewy finishes, sheer coverage, cream blushes, and softly groomed brows, promoting a healthy, put-together appearance for any occasion.

Janhvi Kapoor showcased a series of chic and effortless outfits during her Switzerland trip, blending preppy styles with cosy, practical looks. Her Instagram post featured ensembles like a Miu Miu sweater with a gingham shirt and pleated skirt, a functional hiking outfit, and a soft academia-inspired look with a yellow turtleneck.

Genelia Deshmukh in Rahul Mishra’s visionary gown felt like a secret in bloom with beautiful flowers and charming craftsmanship.

Bangs are making a stylish comeback, seen on celebrities like Ananya Panday and Bhumi Pednekar. This trend offers a quick style reset with soft glamour and versatility. Experts highlight that fringes are now a central styling element, framing faces and enhancing features. The modern fringe emphasises precision and considered styling, moving away from overly high-maintenance looks.

The 'Sunday Reset' trend is transforming household chores into self-care rituals, with millions embracing aesthetic cleaning and candle-lit tasks. Expert explains how romanticising routines through scent and ambience reduces overwhelm and enhances mental clarity. This trend offers a sense of control and accomplishment, particularly during uncertain times, by grounding individuals in the present moment through sensory engagement.

Alia Bhatt showcased her signature "less is more" style in Mumbai, opting for a mauve-pink silk salwar suit. The outfit featured delicate floral embroidery and a relaxed fit, perfect for the city's heat. She completed the look with minimal accessories and a natural makeup, highlighting her effortless chic.

The western phenomenon is now getting a local twist as bahu influencers turn their chai-and-chulha routines into aspirational and monetised content

Carolyn Bessette-Kennedy's understated 90s style is back in vogue. A new series has sparked renewed interest in her minimalist wardrobe. Experts note a shift towards investment dressing and enduring pieces. Key elements include tailored classics and simple accessories. This trend emphasizes quality and timelessness over fleeting fads, influencing fashion choices for 2026.

After “hot girl summer”, women are embracing the clean girl aesthetic, especially with their nails

From the red carpet to the rebel runway, Priyanka Chopra Jonas owns the corset trend but amplifies this look with a gothic edge.

Soap nails are a chic, minimalist manicure trend featuring sheer, glossy finishes with milky white, baby pink, or nude hues. Inspired by a clean aesthetic, these nails are versatile, complementing various skin tones and occasions. Celebrities like Victoria Beckham and Selena Gomez embrace this look for its effortless elegance.

Tara Sutaria makes house-warming style look haute in this elegant ivory drape, which screams 'old money' with a quiet luxury blend.

TikTok introduces a new style archetype called the "mob wife," a departure from hyper-feminine microtrends. The mob wife exudes glamour and wealth, rejecting clean aesthetics. It taps into nostalgia and celebrates a deliberate, hardened image of self-expression, signaling a shift in the fashion narrative.

The "tired-girl" aesthetic is gaining popularity, celebrating dark circles and smudged eyeliner as a reflection of collective exhaustion. This trend, popularized by figures like Jenna Ortega, embraces weariness rather than concealing it. It acknowledges the burnout of modern life, inviting individuals to embrace rest and find moments of stillness amidst constant overstimulation.

Valentine's Day manicures are shifting from bold reds to a softer, sophisticated "Oatmeal" trend. It's the practical, minimalist choice for modern romance, signaling festivity with subtle "Micro-Hearts."

Body glitter is making a viral comeback, rebranded online as 'divorce dust.' This trend, born from a TikTok joke about leaving sparkle behind, has transformed shimmer into an intentional statement. It’s a playful, rebellious pushback against minimalism, proving beauty trends now carry deeper cultural commentary and can instantly redefine products.

At the launch of the Ed-a-Mamma baby care line, Alia Bhatt turned heads with her stylish look, featuring a crisp blue button-down shirt with a feminine twist.

The race to be the hottest fuchcha in Delhi is in its last leg, and all the finalists are both nervous and excited about the finale.

The internet is divided with girls calling out to be either demure or brat. The beauty claws are out, let’s see which team you’re on.

Sara Tendulkar's black midi dress needs to be on every fashionista's wishlist this summer.

The era of "Clean Girl" beauty is over, replaced by a return to the messy, unpolished grunge aesthetic. Achieving the look involves a "Cocktail" method with wet and dry mascaras, and the "Pinch and Paint" technique using tweezers.

: Ananya Panday dropped two bombshell fashion looks, exuding poise, drama, and chic in sparkling outfits perfect for wedding cocktail nights.

Charli XCX has officially ended the 'Brat Summer' era, a cultural movement inspired by her album 'Brat'. The phenomenon resonated globally and even impacted American politics. Moving forward, Charli will star in Gregg Araki’s new film 'I Want Your Sex', joining a cast that includes Olivia Wilde and Cooper Hoffman.

A new "Gummy" makeup trend is taking over beauty shelves, characterized by edible-looking textures that physically wobble and feel like fruit snacks.

Clowncore makeup is staging a return, seen on recent fashion week runways and adopted by celebrities and digital creators alike. We spoke to creators and makeup artists who love experimenting with clowncore makeup to share some fun, creative tips

Rashmika Mandanna’s Paris look for Onitsuka Tiger’s store launch is a love letter to Korean-inspired layering with a hint of French sophistication.

This fast-paced routine prioritizes skin prep with hybrid SPF-moisturizers, strategic spot concealing, and multi-use cream sticks for a healthy flush.

Dior’s reigning fashionable muse Jisoo unleashes high drama in a sharp and short haircut with a sculptural halter-neck couture.