Narendra Modi-Amit Shah hard work erases ‘outsider’ tag in Bengal, rewrites narrative with cultural, industrial push
TNN / May 05, 2026, 02:36 (IST)
Prime Minister Narendra Modi and Union Home Minister Amit Shah actively campaigned in West Bengal, focusing on hyper-local issues and cultural connections to counter the "outsider" narrative. Their strategy included invoking Bengali icons, highlighting local food like fish, and demonstrating familiarity with street culture to resonate with voters and establish the BJP's roots in the state.