Nitibha Kaul

Nitibha Kaul is a digital creator, fashion and lifestyle influencer, and entrepreneur whose journey reflects both strategic ambition and creative intuition. With a strong personal brand and a community of over a million followers, she is known for content that blends style and self‑expression with approachability and personality.Driven by her own experiences with beauty and skincare, Nitibha founded Alt + K Beauty, a contemporary makeup and tinted skincare brand built around the belief that beauty should be effortless, skin‑kind, and inclusive without premium price barriers or unnecessary complexity. What sets Alt + K apart is its co‑creative approach: Nitibha involved a community of beauty enthusiasts (“ALT+Krew”) in testing and refining formulas, making the brand a reflection of real voices and real needs.This chapter of her career also includes memorable global moments like representing her brand and creator community on the Cannes Film Festival red carpet, a milestone she described as symbolising her evolution from creator to founder and cultural storyteller.