Samsung launches AI-powered Mini LED TVs in India, price starts at Rs 42,990

Samsung has unveiled its latest Mini LED TV lineup, designed to redefine home entertainment with brighter visuals, richer colours, and advanced AI-powered features. Starting at Rs 42,990, the new range spans screen sizes from 43-inch to 100-inch, making premium display technology accessible to a wider audience. The new Mini LED TVs feature Samsung’s MetalStream Design, inspired by aircraft aesthetics. With a single-metal body and ultra-slim bezels, the TVs deliver an immersive edge-to-edge viewing experience. The design reflects Samsung’s focus on combining elegance with durability, ensuring the TVs stand out in modern living spaces.The new Mini LED TVs are available across leading retail outlets and online platforms, including Flipkart and Samsung.com. Customers can benefit from launch offers such as up to 5% cashback and zero down-payment EMIs with flexible tenures of up to 30 months.At the core of the launch is Samsung’s Mini LED technology, which uses LEDs half the size of conventional ones for precise light control. This enables deeper contrast, enhanced clarity, and life-like visuals. Features such as Pure Spectrum Color, Color Booster, and Mini LED HDR ensure pixel-level accuracy and vivid colour reproduction, covering over 90% wide colour gamut.The TVs are powered by the NQ4 AI Gen2 Processor, which uses a 20-neural-network architecture for real-time picture and sound optimisation. This includes superior upscaling, enhanced contrast control, and improved clarity across content types. An AI Sound Controller adapts audio performance to user preferences, while Motion Xcelerator 144Hz ensures smooth motion for gamers and sports fans.Samsung has integrated Samsung Knox Security to protect sensitive data and monitor connected IoT devices. The TVs also support SmartThings for home automation and run on One UI Tizen, offering quick access to content, AI management, and seven years of OS upgrades. Additionally, customers can enjoy Samsung TV Plus, India’s leading free ad-supported streaming service, with access to over 150+ channels across 14 languages.