Formula E extends Hackett Sport partnership into third year as official apparel provider

Formula E has renewed its partnership with premium clothing and accessories supplier Hackett Sport after two successful seasons with the company. Hackett provides uniforms and apparel for Formula E staff, while also delivering its own brand activations throughout the Season 12 calendar. The symbiotic relationship has grown significantly alongside Formula E’s expanding global fanbase, which reached 422 million last season.

Formula E continues partnership with Hackett Sport for third year

Formula E has seen an increase of 117 million since Season 8. The championship also boasts a highly engaged audience, with 58 percent of fans categorised as “highly engaged.” Like Formula E, Hackett Sport’s parent company, AWWG, places a strong emphasis on sustainability, focusing on reducing the environmental and social impact of fashion production and consumption.

Formula E Season 12 also features new race venues, including the Madrid E-Prix, which will serve as a symbolic home race for Hackett Sport and AWWG, headquartered in Madrid. Former Formula 1 driver Jenson Button had been a long-time brand collaborator, while Williams driver Carlos Sainz partnered with the brand for two seasons.


Confirming the deal, Formula E CEO Jeff Dodds said, “We are delighted to extend our partnership with Hackett Sport into Season 12. It’s a powerful statement, building on two successful years that have perfectly aligned our shared commitment to innovation, style, and sustainability. As Formula E expands its calendar to new, iconic destinations, it creates an unparalleled global business platform where the Hackett Sport brand can connect directly with our growing fanbase of over 400 million forward-thinking and ambitious supporters, the consumers defining tomorrow’s landscape.”

Mark Blenkinsop, Chief Marketing Officer at AWWG, added, “We’re proud to continue our partnership with Formula E for a third consecutive season. The championship’s growth and global influence perfectly mirror the momentum we’ve seen with Hackett Sport as a brand that blends performance, sophistication, and sustainability. Formula E provides an exceptional platform to showcase our vision of modern British sportswear to a passionate and forward-thinking audience around the world.”

Formula E Season 12 began in Sao Paulo on 6 December and will feature 17 races, including a return to Miami and double-headers in Monaco, Tokyo, and Shanghai. The season will conclude with the finale in London on 16 August next year.

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