
Before we go on to tell you this, remember that pigmentation around your private parts and buttocks are absolutely normal and you should be comfortable in your skin. However, if you still wish to brighten it for yourself and not for someone else, here are a few tips.

Pigmentation usually happens through friction. Switch to seamless panties and wear jeans that doesn't rub onto your butt cheeks.

Gently rub your butt cheeks with your hands using a body wash but don't scrub, as it causes friction.

You can go for professional laser whitening treatment around your butts to get instant result.

This will protect your skin from chaffing.