“Zero civic sense…” influencer Amulya Rattan recreates her viral moment as self-parody; watch

On social media, public opinion can change direction very quickly. A single clip can spark debate, invite criticism, and push someone into the spotlight overnight. Over the last few days, influencer Amulya Rattan has been part of such a moment, as a short video involving her led to a larger discussion around public spaces and online content creation.What started as backlash soon took a different shape, as humour entered the conversation and changed its tone.In one of her latest viral videos, Amulya appears in a setting that looks familiar to most social media users. She is filming content in a public space, continuing with a usual influencer-style setup.This time, however, another creator adds a twist. Hardik Sharma walks behind her while recording his own video. As Amulya keeps filming, he makes a sarcastic comment, “Ye dekh lo, creators kahi bhi shuru ho jata hai, koi civic sense nahi hai.”The line clearly points to the criticism Amulya faced earlier. The moment feels playful and self-aware. People quickly saw it as her making fun of herself rather than giving a serious reply, and that’s what helped the video connect with many online.The conversation began a few days earlier when a short Snapchat clip featuring Amulya started circulating widely. In that video, she was seen reacting strongly to a man who walked past her while she was recording in a public space. Her visible irritation and her remark about the man not apologizing did not go down well with many users.The clip triggered questions around whether influencers could expect people in shared spaces to adjust their movement for content creation. The phrase “civic sense” soon became central to the online discussion.As the clip gained attention, social media reacted quickly. Memes, parodies, and exaggerated recreations began appearing across platforms. The discussion soon went beyond just one person and turned into a wider conversation about influencer culture and public behaviour.Several creators joined the trend, adding their own takes. Even Orry became part of the viral wave, further pushing the topic into public view.Amid the reactions, Amulya also apologized. She said she should have chosen her words more carefully and handled the situation in a better way.Her latest self-parody video appears to reflect that understanding. By choosing humour instead of confrontation, she shifted the tone of the discussion. While opinions remain mixed, the conversation has clearly moved from anger to reflection.Disclaimer: This article is based on viral videos and reactions shared on social media. The views and opinions mentioned are those of social media users and do not necessarily reflect the views of The Times of India.Thumb image: Instagram