10 Quotes by Tim Cook on Leadership and Innovation

Don’t let the noise of others’ opinions drown out your own inner voice.

The sidelines are not where you want to live your life. The world needs you in the arena.

Innovation is not about saying yes to everything. It’s about saying no to all but the most crucial features.

Some people see innovation as change, but we have never really seen it like that. It’s making things better.

If you embrace that the things that you can do are limitless, you can put your ding in the universe. You can change the world.

History rarely yields to one person, but think and never forget what happens when it does. That can be you. That should be you. That must be you.

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

I think the most diverse group will produce the best product; I firmly believe that.

To whom much is given, much is expected. I do believe this. It’s embedded in me.