US Election 2024 Live Updates: Kamala Harris campaign banks on celebrities, faces criticism amid voter shift
US vice president Kamala Harris has amassed high-profile endorsements from stars like Taylor Swift, Eminem, and Usher, but critics argue that the campaign’s heavy reliance on celebrity influence masks waning support. Trump’s Black media affairs director Janiyah Thomas claimed Harris uses celebrities to attract crowds uninterested in her alone, suggesting attendees come for performances by figures like Megan Thee Stallion and Usher rather than political support. Harris’ campaign strategy includes spotlighting social issues in key states, such as abortion rights in Texas, where she will reportedly be joined by Beyoncé at an event on Friday. Former President Obama joined her in Georgia, where he addressed Black male voters amid concerns over their shifting support, as per Fox News.
Despite the Hollywood backing, Harris is struggling with critical voting blocs typically loyal to the Democratic Party. Latino support has notably dropped, with Trump leading among these voters by 49% to 38%, while Black voter support for Harris, though still substantial, has fallen below historical averages. A USA TODAY/Suffolk poll reveals that Black voters support Harris by 72% to 17%, a margin significantly lower than past Democratic campaigns. In response, the Harris campaign is intensifying outreach to these essential demographics, hoping to address concerns that her policies resonate less with Black, Latino, and suburban communities, where Trump has made notable gains.