• News
  • videos
  • etimes
  • Identity Theft In The AI Age: Celebrities Legally Turn To Personality Rights

Identity Theft In The AI Age: Celebrities Legally Turn To Personality Rights

| Mar 27, 2026, 10:00:00 PM | etimes.in
  • Share
What if the videos, voices, and faces of your favorite celebrities weren’t real? AI and deepfake technology are making this a reality—from Amitabh Bachchan promoting fake apps to Asha Bhosle’s voice being cloned and Aishwarya Rai Bachchan appearing in videos she never shot. Celebrities like Anil Kapoor, Mohanlal, and others are now fighting for personality rights to protect their identity, likeness, and voice. This video explains how courts are responding, why your identity is now intellectual property, and what it means in a world where reality and digital content blur.

Top Viral Videos