Kerala to launch multi-language microsites to boost religious tourism

Kerala Tourism is all set for important steps in its endeavor to promote pilgrimage tourism by launching a series of microsites. These microsites have been designed to not only shed light on the state's rich heritage, but also showcase the profound significance of its key religious sites.

Among these microsites, one is particularly noteworthy – it focuses on the renowned Sabarimala shrine and is set to cater to a diverse audience by offering content in multiple languages, including Hindi, English, Kannada, Tamil, and Telugu.
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Situated in the Pathanamthitta district, this microsite dedicated to the hill-shrine strives to be an exhaustive resource for pilgrims, who make all efforts to trek and reach the Ayyappa temple every year. Its primary objective is to enhance the overall pilgrimage experience and facilitate smoother, more organized journeys for these travelers.
The revamped microsite, apart from providing comprehensive information about travel routes, will also offer valuable insights into available transportation options and lodging facilities in close proximity to the temples.

In addition to this, it will be a valuable source for the latest updates on Sabarimala darshan, offering more information on the distinctive geographical features of the hill-shrine and its deeply rooted cultural traditions. This will be especially beneficial for prospective pilgrims, enabling them to plan their itineraries with ease.

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The Kerala Tourism Department has allocated a substantial sum of INR 61.36 lakh for the development and maintenance of the Sabarimala microsite, subsequent to receiving the necessary approval from the relevant working group.

Furthermore, Kerala Tourism is preparing to introduce yet another microsite with a unique focus on the state's Islamic traditions, festivals, art forms, and places of worship. This initiative forms part of a larger digital project that comes with a budget of INR 93.81 lakh. The department's objective here is to contribute to the promotion and support of pilgrimage tourism within the state.
It is important to note that Kerala Tourism has previously designed similar packages and initiatives dedicated to the state's Hindu, Jewish and Christian places of worship that have been well-received. The efforts undertaken by the Tourism Department collectively aim to make Kerala a prominent and diverse pilgrimage tourism destination.