Mariahilf

Shop until you drop, and then shop some more
Word to the wise: Although you can find some specialised items in this district, you’ll most likely encounter international and name brands.

In the district of Mariahilf, resting in Vienna’s southwest, you’ll stumble across Mariahilferstraße, probably the most famous shopping street in the entire city. Along this length of stone and pavement (the road connects the Westbanhof rail and metro station with the city centre), a plethora of designer shops and name brands compete for space with hotels and restaurants. If you have money in your pocket, and an uncontrollable desire to spend, you’ve come to the right place.
For some, mainstream goods simply aren’t enough. As a rule, larger chain stores tend to be the norm, but you can encounter a few funky boutiques here and there. Regardless of taste, Mariahilferstraße is a shopaholic’s dream.