Incredible India campaign’s new theme is inspired by Man Vs Wild Narendra Modi episode

The Incredible India campaign has made wildlife its theme for the next two months, and it has been inspired by the Man vs Wild Narendra Modi episode that is creating a lot of buzz on the internet right now.
The Man vs Wild episode premiered on August 12 on Discovery network channels, and was shot at the Jim Corbett National Park in Uttarakhand. According to Tourism Minister Prahlad Patel, the Man vs Wild Narendra Modi episode has inspired the wildlife theme for Incredible India tourism campaign. The campaign was launched by the government of India in 2002.

The episode featuring Narendra Modi was a frank and freewheeling journey, featuring the show’s presenter, the very popular Bear Grylls, alongside Indian Prime Minister Narendra Modi. Besides the conversations on life and India, the show also threw light on wildlife conservation.

The Prime Minister tweeted, “What better than the lush green jungles of India, in the midst of Mother Nature to throw light on environmental conservation, and climate change..Do join at 9 PM tonight.”

The show garnered an incredible response, and the Prime Minister talked of his formative years, his time in the Himalayas, and his thoughts on becoming the Prime Minister. We can only hope that the rest of India takes a cue and works towards keeping the environment clean and respecting the national parks of India.