Bunnies, bears and gorillas liven up election campaign in Chennai
TNN / Apr 10, 2026, 01:27 (IST)
Election campaigns in Chennai are embracing theatrical tactics, featuring lookalikes, drum processions, and even animal costumes to captivate voters. While social media warriors disseminate digital content, seasoned politicians like MLA Dha Velu emphasize the enduring power of personal connections and extensive fieldwork. Senior leaders are also leveraging caravan campaigns for broader reach, adapting to evolving public engagement strategies.