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Apple is expected to release the iPhone 15 series in September, including the iPhone 15 Pro Max, which was previously rumored to be facing shipment delays. Analyst Ming-Chi Kuo suggests that Apple will start mass shipments of the iPhone 15 Pro Max and increase shipments of legacy models. Kuo also predicts that Apple will be the leading smartphone brand in 2024, with a shipment target of 250 million units. Samsung's smartphone shipments have been cut to 220 million units this year. The launch date for the iPhone 15 series has not been confirmed but is rumored to be in early September.