Exploring how IIM Lucknow is building the next generation of revenue and growth leaders
SPOTLIGHT / Apr 17, 2026, 16:53 (IST)
In today's digital landscape, expanding a company demands agile leadership capable of navigating complex sales channels and understanding consumer behavior. The Chief Revenue Officer (CRO) role is crucial for orchestrating sales, marketing, pricing, and operations to drive end-to-end revenue ownership and sustainable growth. IIM Lucknow's CRO Programme equips senior leaders with the strategic, financial, and AI-enabled capabilities to achieve this.