Adidas

Timothée Chalamet has unveiled the first teaser for Adidas’ 2026 FIFA World Cup campaign on Instagram, featuring Lionel Messi, Jude Bellingham, Lamine Yamal, Zinedine Zidane, David Beckham, Bad Bunny and others. The cinematic clip presents a star-studded crossover linking football, music and film, with a full campaign release expected tomorrow ahead of the 2026 World Cup.

The Adidas Hyperboost Edge is not your old Boost. The foam is new, the feel is different, and the ride is better than anything Adidas has put in a training shoe in years. The upper breathes about as well as a sealed envelope—a real problem in an Indian summer—but the Hyperboost Pro midsole makes a convincing case for itself the moment you pick up the pace. At Rs 19,999, it mostly justifies the ask.

Sebastian Sawe’s record-breaking London Marathon run has delivered a life-changing payday, with prize money and bonuses pushing his earnings toward seven figures. The Kenyan star has already outlined how he plans to use it, focusing on building a home, buying a car for his family and supporting his local community, turning sporting success into lasting impact beyond the race.

Ellyse Perry stands as a beacon of talent in the sports world, having debuted in international cricket and football at the astonishing age of 16. With a net worth around $14 million, her financial success is attributed to thriving deals in the WPL and WBBL, coupled with high-profile endorsements.

The net worth of Sidney Crosby in 2026 will be one of the hottest topics in the NHL owing to his stint with the Pittsburgh Penguins and the steady earnings in his salary, not to mention his lucrative endorsement deals. Crosby has already made over 155 million throughout his career due to global brand agreements, a fixed contract and a combination of real estate and sports ventures which have continued to make Crosby one of the richest players in hockey.

Chinese golfer Haotong Li has built a respected global career, earning an estimated net worth of $5 million by 2026 through competition winnings and brand partnerships. He turned professional at 16, achieving significant wins like the China Open and Dubai Desert Classic, and continues to compete at a high level in major tours.

Sabastian Sawe becomes first runner to officially break two-hour marathon barrier

Anna Kournikova, a tennis star from the late 1990s and early 2000s, built a global name and a net worth of $60 million. Her earnings came largely from brand deals, not just prize money. She achieved success in doubles, winning Grand Slam titles. Now retired due to injury, she lives a private life with Enrique Iglesias and their children.

Stephen Curry, the NBA legend, sparked shockwaves when he ended his decade long partnership with Under Armour in 2025, after over 10 years of being with the brand exclusively. While Stephen Curry remained vague about the reason behind it, it seems there was a pretty noble thought that led to this decision and his wife, Ayesha Curry, has been a supporter through all of it.

Adidas is suing Sole Retriever and its founder for allegedly leaking confidential product designs, pricing, and release dates. The sportswear giant claims the platform used this stolen information to boost its paid subscription service. This aggressive legal move could redefine how sneaker news is shared, potentially ending the era of consequence-free leaks.

Roger Federer’s investment in On made him a major name in sports business, but Andy Murray’s new Hylo Athletics partnership has brought their rivalry back into focus. Murray denied any connection to Federer while promoting eco-friendly shoes. Post-retirement, he is exploring business, padel, and new opportunities, keeping his long-time link with Federer alive in a different way.

Brittany Mahomes was inducted into the UT Tyler Hall of Fame on March 28, 2026, celebrating her soccer achievements. This milestone coincided with renewed attention on her relationship with Kansas City Chiefs QB Patrick Mahomes, who previously admitted he had to persistently pursue her in high school. Now, they are a strong family unit, raising three children while balancing their respective careers. Patrick Mahomes said how important family has been to him. He said being around his wife and their children helped him stay mentally strong while dealing with injury setbacks.

In 2026, stars like Cristiano Ronaldo, Michael Jordan, and Jon Rahm are not just playing sports, they are driving huge money systems. Their earnings from contracts, brands, and deals turn into big tax revenue. Countries like the US, UK, Portugal, and Spain benefit as sports becomes a major financial engine.

The defending champions Royal Challengers Bengaluru (RCB) journey in the Indian Premier League (IPL) has been anything but straightforward. From being one of the most expensive franchises at inception to enduring years of underachievement despite a star-studded lineup, the team has consistently remained in the spotlight. The long-awaited breakthrough eventually arrived in 2025, marking a turning point in the franchise’s history.

Viktor Gyökeres is set for a significant financial surge by 2026, fueled by his football prowess and a lucrative Arsenal transfer. His estimated net worth of £8 million is expected to climb with a £200,000 weekly salary, substantial bonuses, and a major Adidas deal. This move solidifies his status as a top European talent.

Alexander Zverev joked about the tennis outfits worn by Carlos Alcaraz and Jannik Sinner during media talks at the BNP Paribas Open. The German player praised Frances Tiafoe’s Lululemon clothing while playfully saying Nike designs looked “colorblind.” Despite the light moment, Zverev, Alcaraz and Sinner all advanced to the quarterfinal stage of the Indian Wells tournament.

Adidas unveils the Hyperboost Edge, a 255g daily trainer featuring the new Hyperboost Pro midsole. This plateless shoe boasts race-day stack heights and energy return, with lab tests and consumer trials showing significant preference for its cushioning and propulsion. Engineered with PRIMEWEAVE and LIGHTTRAXION, it prioritizes lightweight performance for everyday runs.

Colorado Avalanche star Nathan MacKinnon continues to shine, recently hitting 1,000 career NHL points. His impressive earnings, estimated at $30 million net worth, stem from a lucrative contract and endorsements with major brands like Adidas and Gatorade. MacKinnon's recent ventures include a sports hydration product and a stake in a beer brand.

Major League Soccer has seen player salaries rise in recent years as more global stars join teams across the United States. Several well known players from Europe and other top leagues are now signing big contracts with MLS clubs. Salary data released by the MLS Players Association shows how much teams are willing to spend to bring in top talent. As MLS continues to grow, the contracts of its highest paid players offer a clear look at how the league is changing and becoming more competitive in world soccer.

Micah Parsons, the Green Bay Packers’ star player, started the last season with a lot of hopes as fans rooted for his impressive performance. While he has suffered the last few months from his knee injury, Micah Parsons' net worth has grown significantly over the last few years. The Green Bay Packers' popular player seems to have worked pretty hard for his massive net worth.

India's Lakshya Sen is considered a strong medal contender for the 2028 Los Angeles Olympics after his Paris 2024 debut and a strong showing at the 2026 All England Championships. Former player Trupti Murgunde believes Sen is well-positioned but stresses the importance of sustained form, fitness, and wise tournament choices over the next two years.

NBA star Anthony Edwards faced a $25,000 fine for flinging the ball after a quarter ended. His sponsor, Adidas, humorously responded with an ad. The ad featured an accountant setting aside money for his 'mishaps.' This follows Edwards' history of fines, totalling $420,000 last season. Accordingly, the brand has set aside a total amount of $430,000 for this season.

Stefon Diggs, the New England Patriots’ former star player and popular wide receiver, has dominated headlines in the last few days after he was released from the team because of his messy personal life and controversial break up with Cardi B. Though the popular star player, Stefon Diggs’ personal life continues to be messy, the popular wide receiver’s net worth has surged quite a lot over the last four years.

Major League Baseball's top stars are now global brands, commanding multi-million dollar deals. Shohei Ohtani, Juan Soto, and Aaron Judge exemplify this trend with record-breaking contracts and lucrative endorsements, showcasing unprecedented financial opportunities for generational talent in modern baseball. Their success highlights a significant shift in the sport's business landscape.

Shohei Ohtani delivered the biggest moment of Japan’s World Baseball Classic opener with a grand slam and five RBIs in a 13-0 win over Chinese Taipei at the Tokyo Dome. Music star Bad Bunny attended the game while supporting Puerto Rico. He also gifted special Adidas cleats to Puerto Rican players and earlier tried to cover insurance costs for Francisco Lindor and Carlos Correa.

Nathan McKinnon has been successful with the Colorado Avalanche, and his finances have increased. The elite center is one of the highest-paid players in the NHL, supported by an eight-year, 100.8 million appointment. As his career income approaches nine figures and his huge endorsement contracts have increased his annual income, MacKinnon has projected wealth through 2031 that would firmly establish him as one of the richest active hockey players.

The Middle East conflict is escalating, triggering global economic concerns. Disruptions to trade, energy supplies, and food production are already evident, with potential for significant inflation and reduced growth. Asian economies and global shipping networks face particular vulnerability as tensions persist.