Meta launches Scam Se Bacho campaign to raise awareness about online fraud in India

Meta has launched a new anti-scam campaign called the Scam Se Bacho to help people recognize, question, and report common online scams. The campaign has been launched in partnership with the Indian Cyber Crime Coordination Centre (I4C) and the Securities and Exchange Board of India (SEBI). The initiative features acclaimed actor Neena Gupta and leading digital creators to encourage vigilance and promote safer online practices. The campaign highlights some of the most prevalent scams types including fake job offers demanding upfront fees, digital arrest scams impersonating government or law enforcement officials, and fraudulent investment schemes promising guaranteed or overnight returns. It adopts a light-hearted yet cautionary tone, using humor and familiarity to unpack how scams often disguise themselves as opportunity, authority, or urgency. Meta, Shri Tuhin Kanta Pandey, Chairman, Securities and Exchange Board of India (SEBI) said: “Financial scams are increasingly using digital platforms to mislead individuals through false claims of legitimacy and unrealistic return promises. Citizens must remain vigilant and ensure they engage only with SEBI-registered entities before making any financial investment decisions. Meta’s anti-scam campaign is crucial for public awareness amidst the rising cases of financial fraud. Public awareness Initiatives like these are critical in reducing the impact of such frauds and protecting investor interests and people’s hard earned money.”Neena Gupta said, “Scams today don’t always look dangerous – they often sound friendly, urgent and convincing. I’m proud to support Meta’s anti‑scam initiative because awareness is the first step to protecting yourself and your loved ones from online scams. This educational film is a friendly reminder for people to pause, question, and verify before you act – and definitely use Meta’s safety tools that are designed to help you take control of your safety. My hope is that this message reaches millions across India and helps people feel more confident and prepared when faced with suspicious situations.”