Itel launches rugged Zeno 20 smartphone with AI Assistant at Rs 5,999

Itel India on Thursday unveiled the Zeno 20, a rugged smartphone featuring IP54 dust and water protection and an AI voice assistant, targeting first-time smartphone users at Rs 5,999.The smartphone will be exclusively available on Amazon starting August 25, with limited-time discounts of Rs. 250 on the 3GB variant and Rs. 300 on the 4GB model.The Zeno 20 comes in two variants: 64GB storage with 3GB+5GB RAM at Rs. 5,999 and 128GB with 4GB+8GB RAM at Rs. 6,899. Available in Starlit Black, Space Titanium, and Aurora Blue colors, the phone includes a drop-resistant case. The smartphone features a 6.6-inch HD+ display with 90Hz refresh rate. Running Android 14 Go with an octa-core T7100 processor, the Zeno 20 comes with a three-year fluency guarantee. The Zeno 20 has a 13MP rear camera with HDR, 8MP front camera, and 5000mAh battery with Type-C charging. Audio is enhanced by DTS sound technology. The smartphone comes with a side-mounted fingerprint sensor.The Zeno 20 introduces Aivana 2.0, Itel's built-in AI voice assistant that supports Hindi commands. The AI can perform tasks like opening apps, making WhatsApp calls, describing images, solving math problems, and creating social media captions through voice commands."The Zeno 20 is a smartphone where durability meets advanced AI features," said Arijeet Talapatra, CEO of Itel India. "With Aivana 2.0, we are making AI more approachable for first-time smartphone users."The IP54 rating on Zeno 20 promises protection against dust and water splashes, while the company's "3P Promise" covers protection against dust, water, and drops. Additional features include Find My Phone, Landscape Mode, and Dynamic Bar functionality.