Made in India, Ticking Globally: How Sylvi is Redefining Affordable Luxury Watches

For decades, India’s watch industry has been divided between basic, functional models and ultra-expensive luxury imports. But between these two extremes, there was a missing piece: elegant, durable watches that felt aspirational yet remained affordable. That’s the gap Sylvi has stepped in to fill. Founded in 2015 in Surat by Krushna Ghevariya and Ishan Kukadia, the brand is rewriting what luxury means for Indian consumers. Their mission was simple: to create world-class watches rooted in Indian craftsmanship, without the price tag of foreign brands. The founders began with a belief: why can’t India make watches that are stylish, high-quality, and still accessible? What began as an idea in Gujarat has today become a brand trusted by thousands across India. Sylvi has built its name not just by selling timepieces, but by celebrating Indian design sensibilities and providing a platform for local talent. Each Sylvi watch is designed and assembled in India, blending modern technology with the skills of local artisans. The brand offers a wide range—from classic analogues and bold chronographs to modern hybrid and digital watches—ensuring there’s a piece for every occasion. But what truly sets Sylvi apart is its constant push to innovate. Its Prototype Programme invites customers to test designs before launch, creating a rare co-creation model in India. The Certified Imperfect Collection redefines sustainability by selling slightly imperfect, yet fully functional watches—with warranty—thereby reducing waste. And now, Sylvi is exploring solar-powered watches, combining luxury with green technology. Sylvi challenges the notion that luxury must be overpriced. By manufacturing locally and avoiding heavy retail markups, the brand offers premium-quality watches at accessible prices. Purpose runs deep in Sylvi’s story. The company creates jobs, empowers women, and contributes to education through its Timekeepers of Tomorrow initiative, which donates watches to rural students. It also uses recyclable packaging and eco-friendly materials to minimise its environmental footprint. Sylvi’s designs are inclusive, appealing to both men and women, from young professionals to seasoned collectors. For men, bold chronographs and hybrid models exude confidence. For women, minimalist and versatile pieces complement both traditional and modern attire. As Sylvi strengthens its presence in India, it is also expanding internationally. The company plans to increase exports and build a truly global identity as a Made in India luxury brand. By 2040, it aims to capture 10% of India’s watch market while scaling globally. In less than a decade, Sylvi has proven that luxury doesn’t need to be foreign or inaccessible. By combining craftsmanship, innovation, and affordability, it has created a new category of valued luxury. From Surat to Milan, the brand is ticking towards a future where Indian watches proudly stand shoulder to shoulder with the world’s best.