Samsung becomes title sponsor for College Rivals S3; Galaxy S25 Ultra selected for all esports match play

Samsung has partnered with Ampverse DMI as the official title sponsor of collegiate esports and gaming IP – College Rivals Season 3. Announcing the partnership, the companies said that esports is growing rapidly across Indian campuses with gamers demanding devices that deliver stable performance, fast response times, and sharp visuals. As part of the partnership, Samsung’s flagship Galaxy S25 Ultra will be featured in all on-ground gameplay and content integrations of College Rivals Season 3. To recall, Samsung launched the Galaxy S25 Ultra earlier this year with Snapdragon 8 Elite for Galaxy. The customised processor, Samsung claims “delivers a 40% performance boost in NPU, 37% in CPU, and 30% in GPU compared to the previous generation.” The handset comes equipped with advanced AI image processing with ProScaler11 and also features Samsung’s mobile Digital Natural Image engine (mDNIe) embedded within the processor for enhanced display power efficiency. Announcing the partnership, Aditya Babbar, Vice President of MX Business at Samsung India said “Samsung has consistently delivered powerful devices for demanding gameplay. The Galaxy S25 Ultra raises this standard with blazing-fast performance. Its 6.9-inch immersive Dynamic AMOLED 2x display with anti-reflective coating and 120Hz refresh rate caters to gamers who seek the best. We collaborated closely with Qualcomm engineers to customise the Snapdragon® 8 Elite chip for exceptional speed while preventing overheating during intense gaming sessions”. Charlie Baillie, co-founder and chief executive officer of Ampverse, said, “As competitive gaming becomes integral to youth culture in India, Samsung’s technology sets a new benchmark for campus esports. By introducing student gamers to the Galaxy S25 Ultra, we are strengthening the talent pipeline, elevating grassroots competitiveness, and creating an aspirational platform for India’s next generation of esports athletes.”Shivashish Chatterjee, co-founder, DMI Group, said, “We are excited to extend our deep relationship with Samsung to the College Rivals platform. As a committed supporter of the rapidly growing esports ecosystem in India, we look forward to the day when a million college students across the country have a path to discovery and stardom on College Rivals.”