WWE and Maybelline join forces for the groundbreaking Evolution 2025 event

In a move that blends beauty with power, WWE has officially teamed up with Maybelline New York, and it is happening just in time for one of the most anticipated events of the year that is Evolution 2025.
The global cosmetics giant is stepping into WWE’s squared circle as the company's first-ever official cosmetics partner. This partnership kicks off with Maybelline becoming the presenting sponsor of the all-women’s premium live event, Evolution, set to take place on Sunday, July 13 at the State Farm Arena in Atlanta, Georgia.
But this is not just about branding, it is a powerful crossover between two worlds that thrive on confidence and standing out under the spotlight.

A beauty powerhouse steps inside WWE’s world

As presenting sponsor, Maybelline will receive center-ring branding, a custom vignette, and exclusive social media integration that ensures its impact is felt both in the ring and across fan timelines.
Amy Whang, President of Maybelline New York, expressed what this moment means for the brand:
“As the presenting sponsor of Evolution, we’re not just showing up in the ring; we’re supporting a global community that inspires confidence and self-expression, both in and out of the spotlight.”
WWE’s own Brit Santypal, SVP of Partnership Marketing, reflected the synergy behind the move:
“WWE is excited to collaborate with Maybelline, a partner that not only leads the beauty industry but also shares our vision for highlighting amazing individuals across the roster.”
The strategy behind this crossover was crafted with Beauty Co-Lab, the L’Oréal-backed agency helping Maybelline connect with today’s entertainment and culture landscape. As CEO, Delphine Hernoux put it,
“Maybelline continues to lead the way by moving at the speed of culture — connecting beauty with entertainment in bold, inclusive, and unexpected ways.”

Evolution 2025 – where power meets polish

Evolution 2025 is already loaded with star-studded matches. Tiffany Stratton vs. Trish Stratus headlines the card for the WWE Women’s Championship, while Becky Lynch, IYO SKY, Rhea Ripley, Jade Cargill, Charlotte Flair, Alexa Bliss, and more are all set to compete in high-stakes contests

The event also features a high-drama Women’s Battle Royal, where several legendary names may return to fight for a title shot at Clash in Paris.
With only one episode each of Raw and SmackDown left before the show, fans are bracing for possible surprises, comebacks, and thrilling finals. The combination of fierce athleticism and glamorous partnership with Maybelline gives Evolution a new edge. And with this, WWE’s women will not only dominate the ring, they will do it in style.


Also Read: Multiple matches added for Evolution 2025 on WWE RAW




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