ABB FIA Formula E World Championship signs Google Cloud as Principal Partner in multi-year deal

Formula E has signed a multi-year partnership with Google Cloud, which has now become the Principal Artificial Intelligence Partner of the ABB FIA Formula E World Championship. This enables Formula E to have a positive impact on races as well as the fan experience. The deal was officially signed a year ago and has now been renewed to integrate Gemini models across the Formula E ecosystem to accelerate performance, deliver faster and more efficient operations, and showcase innovation on a global stage.

What Formula E and Google Cloud collaboration brings to the Championship

Formula E has set the indoor land speed record and pioneered the ‘Mountain Recharge’ project. It used Google’s AI Studio and Gemini models to map the optimal route for the GENBETA car’s mountain descent and helped identify and analyze optimal braking zones so the car could generate enough energy through regenerative braking to complete a full lap of the Monaco circuit.

The partnership is also set to improve the fan experience. A new Strategy Agent has been integrated into live broadcasts, delivering tailored insights, predictions, and explanations during races. Fans are able to better understand race dynamics, driver performance, and strategy.

Formula E will use Google Workspace with Gemini to enable greater agility and efficiency across its organization. Advanced AI modeling of Formula E’s back office, along with the creation of race and event digital twins, will lead to reductions in its carbon footprint by allowing Formula E to simulate and optimize site builds virtually. This will minimize the need for on-site reconnaissance and heavy equipment transport, delivering a measurable reduction in the Championship’s operational carbon footprint while maintaining peak performance.

Who said what about Formula E and Google Cloud’s collaboration

Jeff Dodds, CEO of Formula E, said, “Our expanded partnership with Google Cloud is a true game-changer for Formula E and for motorsport as a whole. We are already pushing the boundaries of technology in sport, and this Principal Partnership confirms our vision. The integration of Google Cloud’s AI capabilities will unlock a new dimension of real-time performance optimization and strategic decision-making, both for the Championship and for our global broadcast audience. This collaboration will redefine how fans experience our races and set a new benchmark for technology integration in sport worldwide.”

President of Google Cloud EMEA Tara Brady added, “Formula E is a hub of innovation, where milliseconds can define success. This expanded partnership is a testament to the power of Google Cloud’s AI and data analytics, showing how our technology can deliver a competitive advantage in the most demanding scenarios.”

All eyes are now on the Formula E Round 3 race in Miami this upcoming weekend. There will also be a Rookie Free Practice for fresh talent a day before the Miami E-Prix.



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