IPL Media Rights Auction 2022 Highlights: Star India, Viacom18 and Times Internet win IPL media rights; total rights sold for Rs 48,390 crore

Packages A & B sold. Package C auction could begin shortly. Package D also left

Last time, Star India had won a consolidated bid that gave it broadcasting rights on both television and digital platforms

The value of IPL Media Rights will have increased three-fold by the time the day ends. The final result might not be out late on Monday or Tuesday as the battle for Packages A and B will continue on Monday

With the bidding going into the second day, the cumulative valuation of the media rights could well touch a staggering Rs 50,000 crore mark, which will be one of the biggest in terms of global rights across any sport

IPL vs Other Leagues

The BCCI is expecting over and above their Rs 32,440 crore composite base price, it could earn another 12,000 to 12,500 crore which may take the valuation up to Rs 45,000 crore

Package C has non-exclusive rights for 18 games that include opening game, final, three play-offs and a few weekend double headers. All major players (Viacom, Zee, Sony, Star) would like to own this digital package. If a company wins India digital rights and loses out on non-exclusive rights, then it loses out on massive revenue (advertisement plus subscriptions) for those 18 games which can be accessed at any other platforms. Companies would like to buy Package C to kill competition

IPL not far behind

There are 10 companies in the fray: Viacom18 JV (Joint Venture) with Lupa Systems (Uday Shankar and James Murdoch), Walt Disney (Star), Zee, Sony (both India media and digital rights). Times Internet, Fan Code, FunAsia, Dream11 (only digital rights). Supersport (South Africa) and Sky Sports (UK) vying for Overseas TV and Digital rights

Total composite base price for all four packages is Rs 32,440 cr.

All bidders will have to make separate bids for each package, this time

The last time, Star India bought rights for both TV and digital with a composite bid of Rs 16,347.50 crore but this time the composite base price is more than Rs 32,000 crore

Some of the other contenders, primarily for digital space are: Times Internet, FunAsia, Dream11, FanCode while Sky Sports (UK) and Supersport (South Africa) will be vying for overseas TV and digital rights

The Package C is for 18 selected games in each season for digital space while Package D (all games) will be for combined TV and digital rights for overseas markets

The Package A has Indian sub-continent exclusive TV (broadcast) rights while Package B covers digital rights for Indian sub-continent

There are four specific packages in which e-auction will be conducted for 74 games per season for a five-year period from 2023-2027 with a provision of increasing the number of matches to 94 in the final two years

The story so far...