Finding comfort in small things

A baby monkey and a soft toy created a quietly viral moment online a few weeks ago. Its tiny arms wrapped around the plush figure as if it were the safest place in the world. But beyond the cuteness, many adults saw something deeply familiar in that moment.
Because most people, if they think about it, have their own version of that comfort object — a soft toy, a worn hoodie, a blanket, or a keepsake tucked into a suitcase.
Soon after the image went viral, Google Trends reflected the emotion it stirred. Searches for terms such as “emotional support dumplings” and “monkey plush” spiked, pointing to a wider conversation about the small objects people turn to when they need quiet reassurance.

Growing demand for comfort accessory
- A viral story about a baby monkey finding comfort in an orangutan plush toy led to a surge in demand worldwide. After the videos spread online, the toy quickly sold out in several stores across the US, Japan, and South Korea.
- According to The Guardian report, listings for the orangutan plush in Australia rose by 650% between January and February this year. Resale prices ranged from $33 to $175, much higher than the original retail price.
- “Monkey” became the top “emotional support…” Google search, followed by dumplings and hoodie, while searches for “security blanket” are also at a record high.

Finding comfort in emotional accessories
For some people, these objects are more than just things. They become quiet companions during difficult moments. For Utsav Maurya, comfort accessories hold emotional meaning, though not necessarily linked to anxiety. Instead, they represent moments of quiet loneliness.
“For me, it is less about anxiety and more about moments of loneliness or stress — times when I feel overwhelmed or slightly left out,” he says. “In those moments, having something that quietly holds space for your thoughts feels comforting.” His soft toy, Toto, gradually became that space. “My soft toy, Toto, became that safe space where I could share feelings I might hesitate to express to others.”
Sometimes, the comfort lies not in conversation but simply in presence.

Carrying a piece of home
For people who travel frequently, comfort objects can become emotional anchors. Recently, sitarist Anoushka Shankar shared a photograph of a sloth soft toy named Douglas that she carries on tour. During long stretches away from home, she sends pictures of Douglas’s “adventures” to her son — a playful ritual that helps bridge the emotional distance between them.
Psychologists often describe such items as linking or comfort objects. They help people maintain a sense of closeness with loved ones, especially when physical distance makes that connection harder to feel.
For Kritika Pandey, 27, travel once defined her life. As a cabin crew member for nearly five years, she moved constantly between cities and unfamiliar hotel rooms.
Yet a few objects always travelled with her. “My favourite comfort object is my father’s handkerchief,” she says. “I owned many handkerchiefs, but this one always felt different. It carries the same warmth and gentleness my father has always shown me. Keeping it in my suitcase felt like carrying a small piece of home wherever I went.”
Alongside it was a small baby blanket. “It might sound simple, but it became very comforting,” she says. “On nights when I was alone in unfamiliar hotel rooms, I would hug it and fall asleep.”

The quiet power of touch
Experts say comfort objects often work through one of the most basic human senses — touch. Ami Patel, a psychotherapist, explains that familiar textures can trigger a calming response in the nervous system. “Imagine coming home after a terrible day at work and reaching straight for that old, worn-out T-shirt or pyjamas — the ones that probably should have been thrown out years ago, but you simply cannot let go of,” she says, adding, “The moment that soft, worn-in fabric touches your skin, something inside you settles.”
According to Patel, the body recognises these textures as familiar and safe. “That gentle, familiar fabric almost feels like a second skin. It can trigger the same calming response as a reassuring hug.”

'Comfort now comes in many forms'
Soft toys and blankets are often associated with childhood, but psychologists say adults are increasingly open about using similar objects. Dr Arti Shroff, a clinical psychologist, says the growing awareness around mental health has made people more comfortable acknowledging these coping tools.
“Soft objects can create a sense of association value, such as reminding someone of childhood or representing a special person. They help create a sense of safety and comfort,” she explains.
“These objects can also provide familiarity during stressful situations. Objects connected to loved ones often carry emotional meaning. Touching or holding something soft can calm the body and mind, similar to the reassurance of a hug,” Shroff adds.
Today, comfort objects take many forms. “For some people, it might be a stuffed toy on their bed,” Patel says. “For others, it could be a fidget keychain they quietly click during a stressful meeting, a charm attached to their bag, or a favourite book they keep returning to.”
In a world that often demands resilience and composure, these small objects offer something quietly powerful — a reminder that comfort does not always have to be complicated.