Is music taste a dealbreaker in relationships?

Dating app happn has unveiled a new survey demonstrating how music connects people, becoming the new cupid's arrow. Instead of awkward silences, sparking a connection over a shared love for the same band or discovering hidden musical gems together on dates is now a better idea. The survey reveals that music is key to unlocking a world of romance, with finding one's soulmate potentially being a matter of shared musical tastes.

Love at first listenOver three-quarters (76%) of Indian singles across all age groups love discovering new music through dating. Sharing headphones might be the new candlelight dinner.

Soulmates with similar streams? While 51% of Indian singles consider similar music taste to be 'somewhat important,' it’s not a dealbreaker for most. However, for 48%, spotting a favourite artist on a profile can spark a crush. Creating the perfect date night playlist is a popular practice, with 79% admitting to using music to set the mood, showcasing the power of playlists.

Age ain't nothing but a number (when it comes to music preferance)Age and Musical Preferences Younger daters from Gen Z are more likely to discover new music (76%) and prioritise shared musical taste (40% for Gen Z women, 47% for Gen Z men). Music is a bigger conversation starter for younger men, with 65% of Gen Z and 62% in the 26-35 age group, compared to women with 25% of Gen Z and 40% from the 26-35 group.

Breaking up is hard, but music helps Regardless of age, heartbreak anthems are a go-to for 41% of singles. Younger women are more likely to use music as a mood booster during a breakup, with 33% of Gen Z and 40% in the 26-35 age group confessing the same. Men, especially Millennials (47%) and those aged 36+ (50%), rely on music more as a coping mechanism.

Cheesy pick-up lines? they work! 68% of Indian singles confess using cheesy pick-up lines inspired by songs, and surprisingly, they work. Music is a hit as an icebreaker, with 74% using it to initiate conversations. Interestingly, 100% of interviewed young men are likely to rely on this tactic compared to 33% of women who prefer other topics.

Concert dates: A hit or miss? While quieter venues are generally preferred, 74% of Indian singles are open to attending a music concert for a first date—as long as they like the artist. All interviewed Gen Z women are receptive to concert dates, while preferences for quieter settings increase with age.