Alia Bhatt dethrones Deepika Padukone as face of this iconic denim brand

From nailing Bollywood fashion to acing Hollywood’s rat race, Alia Bhatt is now the global brand ambassador of the denim brand Levi’s, further cementing her prowess in the glam world.Signalling a fresh chapter on how women can wear denim, she has added another international fashion mogul to her roster. Let us remind you, the actress is also the ruling global brand ambassador for L’Oréal Paris and Gucci.Understanding the fashion industry and how the landscape is changing, the brand is now all focused on relaxed fits and wide-leg silhouettes, and Alia, being the face of nonchalant fashion, is the perfect muse.This powerhouse collaboration unites the international label with one of Bollywood’s influential stars, creating a fashion-meets-film partnership that is set to leave a lasting global impression. This appointment also proves Alia’s prowess, defining a powerful moment in her glam journey, wherein she will make us reimagine the new era for denim.Mind you, Alia just dethroned Deepika Padukone, who was earlier the face of the brand for almost 5 years. What makes this appointment more happening is how beautifully it aligns with the star’s philosophy, as her outfits always scream fun, expressive, and personal, making the denim feel like a true canvas.Speaking on the move, Alia shared, "For me, a pair of jeans is never just a pair of jeans – it's something you live in and make your own." Our relationship with our denims is so personal, but in a way, it also connects us all. Across countries and across generations, denim is about celebrating who you really are. The brand has always been at the heart of this global movement, and I'm thrilled to now be a part of it as their brand ambassador."With Alia finally on the denim board, she has joined the roster, which includes global superstar Beyoncé. Carving her own path with internationally renowned brands, she has been the global ambassador of L’Oréal Paris since last September and made history as the first Indian to serve as a global brand ambassador for Gucci in May 2023.This iconic partnership not only aims at selling denim but also at making a bold statement about the future of women's fashion and identity.