Marilyn Monroe’s iconic dress from ‘Gentlemen Prefer Blondes’ is back in the spotlight and is ready to steal the show again—here's everything we know

Few fashion moments in history have achieved the level of glam, myth, and cultural obsession, and Marilyn Monroe’s iconic style wardrobe was one of them. Even decades after her demise, the legendary actress’ wardrobe commands attention with the same old-Hollywood charm, making her an eternal style icon. And now, once again, a piece from her closet is gaining the right buzz online, but let’s find out why.Inside the white conservation room of Los Angeles’ Academy Museum of Motion Pictures, Hollywood's most iconic pink dress has been turned over and opened like a patient in mid-operation. The stunning pink gown Marilyn Monroe wore for the song ‘Diamonds Are a Girl’s Best Friend’ is known by every fashion enthusiast across the globe.The song was from the film ‘Gentlemen Prefer Blondes' and was released in 1953. This pink piece also inspired Madonna’s song ‘Material Girl’ in the 2025 Ryan Gosling Oscar-night Ken fantasia. With countless tributes and Halloween costumes after, this beautiful dress is now returning to public view and will be the centrepiece of ‘Marilyn Monroe: Hollywood Icon', an exhibition marking the actress’ centennial. The dress reveals itself to be quite strange and vulnerable; it is not just simple pink. Beneath the confection of peau d’ange silk lies a graphic slash of black, which gives a noir finish to the candy-coloured vision. With a giant bow, this complex arrangement of beautiful pleats and folds is style engineering, not simple tailoring.Inside the dress there are still traces of stains from days of filming, signs of strain around the seams, and evidence that William Travilla’s urgent costume design survived the heat of the lights around Monroe’s body. The original costume for the song was meant to be for a lavish showgirl with scandalously revealing pink glamour and rhinestones and fishnets. However, Monroe’s calendar photographs resurfaced, where she posed as Norma Jeane in the early 50s, meaning she was no longer an anonymous model. Therefore, the vision for the song completely changed, and this elegant yet modishly chic pink full-length dress was released, which carried bold grace and enough poise to charm the world around. Who owns the dress?Bryan Johns currently owns the dress and is also the co-founder of the Icon Collection, which is a private archive of Hollywood costumes, personal effects, and other popular objects from the big screen.Well, after leaving Fox, the dress was first purchased by Michael Shaw, the legendary Hollywood director who also owned the iconic Dorothy’s ruby slippers from ‘The Wizard of Oz'. Bryan Johns tracked down the family of the man who purchased the piece at an auction years later. The collector of the dress had died, and his son remembered his father buying the piece for his wife. But, after several days, the family agreed to sell it to Bryan. This unforgettable, scandalous piece is more than just fabric. It is a symbol of sensuality and fashion history frozen in time. Well, as it prepares for yet another iconic moment under the spotlight, the world once again will be reminded that true glam never fades away but only becomes more legendary.