RGV demands an explanation for cinema ticket prices issue
The issue of cinema ticket prices in Andhra Pradesh has not been resolved. Many Tollywood celebrities are reacting in different ways for the same. Controversial director Ram Gopal Varma has also reacted to the issue. He has already criticized the AP government's approach in deciding ticket rates in several interviews and most recently encountered ten questions to the AP government via his YouTube channel. He demanded an explanation to those questions.
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Questions number 1
What is the role of the government in the transactions between the manufacturer and the customer? Under certain circumstances, the government may intervene to do justice to the purchaser. Would you kindly tell me such a situation came from where in the industry?
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Questions number 2
A producer (be it a movie, be it a crop, be it something else) loses motivation when he is restricted regardless of what purpose the product was made for, regardless of the cost. Otherwise, the quality will be compromised, and the product will be of lower quality. It also tells you how to justify it.
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Questions number 3
Cinema is an essential commodity. When you think it's very necessary, when you want to help people with it, you can subsidize movies. When there are subsidies for medical services, education services, fees, etc., you can also give money to the film producers.
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Questions number 4
If the government buys from the manufacturer and makes the goods available to the public at a lower cost, then, you can buy all our movies yourself for the prize we asked for and make a new one called Ration Theatre, and you can also serve the people.
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Questions number 5
Suppose the government buys a ticket at the price that the producer fixes and gives it to the people at a lower price, then we will get our investment back, and you will get your votes.
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Questions number 6
Some of you are talking about the budget of a movie. Remunerations are also included in the budget. People come to watch the movie to see their favourite actors like Allu Arjun, Pawan Kalyan, Mahesh Babu and others. Big budget films are created based on the star actors. That’s why people also come to the theatres. Seeing their popularity, the producer estimates the revenue based on their track record and offers such remuneration to the heroes. It is ridiculous that 80 per cent of the budget of a film is given to the heroes.
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Questions number 7
Promo seems good, but the film would not be up to the mark. In such a case, it is said in the sense that the consumer should be supported. This is linked to an item in the grocery shop. Do you know what the difference is? The product goes back to the shop where it was. A movie is not like that. For instance, You go to a 5-star hotel, and pay double the amount for food, ambience, and other facilities. That is your choice. As the hotel maintains a certain brand value, he has all the rights to charge as much as he feels will balance his business.
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Questions number 8
Why don’t you set up a team of your own, make films like 'Baahubali' or cast dupes for Allu Arjun and Mahesh Babu and make the entertainment at a lower price? If so, you will be the chief minister for the next 25 years.
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Questions number 9
Do you know the difference between a small film and a big film? 20-30 people can work on a small film. 1000 people can work for a big movie. Whatever the money is spent on, every single penny is going out of their range to those who work for a film. The difference is in the cost itself.
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Questions number 10
We have to decide the price. Why do ticket prices only applicable to a film? Single idli costs Rs 5 in small hotels. The same goes for big hotels at Rs 500-1000. This is what happens when you do not want it to be available for the poor. How can you ask him to provide coffee or food for the same rate as much as the roadside hotel. It is the same with cinema? The same thing applies to the textile industry. The blazer you have worn will have a brand value. You can't go to the seller and say the material costs only this much. There is a value for the brand, which the buyer can select with choice. After using it for 3-4 days, if you return the blazer, will the seller accept it? Then why are the cinema people expected to pay back the ticket amount if the audience don't like the films.
I opened my mind and expressed my views. Different people in the industry can express their views. We will have clarity if the answer is given pointwise. This is my request.
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