Indian Ocean rocks Goa

doweshowbellyad=0; STRUMMING IT: Casino Blue (TOI Photo) Thanks to the never ending trail of DSP Black Come Alive parties which concluded here with Goa Beats, an event which featured Indian Ocean along with DSP Black Rockilution winner bands Casino Blue from Kolkata and After Taste from Mumbai.
“The brand appeals to young affluent and fun loving entrants in the age group of 22 to 28 to whisky.The brand proposition ‘Come Alive’ strikes a chord with them, as it provides an avenue to break the shackles of predictability, constantly seeking to engage them with newer experiences,” said Mathew Xavier, Business Head, USL.
Following the DSP Black Rockilution — war of the bands, which concluded in October last year, the Come Alive parties has been another platform for youth to showcase their talents.
“It has been a great run for the brand in 2007. The all new DSP Black offering presented the brand in a completely new avatar. Consumers could not resist the exciting proposition and this propelled the brand to a new growth trajectory,” added Mathew.
While DSP Black parties went live across 10 cities within a span of four weeks, party goers across India had a platform to dance through a series of 20 Come Alive bashes in premium clubs and bars. It was a grand finale with DJ Clement churning out heady numbers at the concluding event.