Taylor Swift, Coldplay, Katy Perry: Hollywood stars who ruled social media in 2025

Hollywood didn't just dominate the big screens this year, it ruled timelines and social media trends with all the scandals, controversy, and some good old-fashioned entertainment. From Coldplay catching an affair on their Kiss Cam to Travis Kelce and Taylor Swift getting engaged to Marvel announcing their 'Avengers: Doomsday' lineup and more, 2025 brought more than just memes and we watched it all play out in real time online. Here’s a look at the top moments that kept social media buzzing all year round.

Taylor Swift and Travis Kelce's engagement

Our English teacher and Gym teachers aka Taylor Swift and Travis Kelce hit a new relationship milestone this year, as they announced their engagement in August, after two years of dating. The couple shared the happy news in a joint Instagram post that went on to become one of the platform's most liked posts of all time. The gorgeous photos saw the hunk down on one knee in a flower garden featuring the NFL star down on one knee in his backyard, that he turned into a flower garden for the big day.


Coldplay's kiss-cam scandal

What began as a regular kiss-cam moment at a Coldplay concert went on to become one of the online world's most talked-about scandals, and the couple involved weren't even celebs. Astronomer CEO Andy Byron and the company’s chief people officer, Kristin Cabot, were caught in an intimate embrace on the stadium jumbotron. However, it was their awkward and panicked reaction to the moment that led Chris Martin to say 'Either they are having an affair or just really shy.' The internet soon went into overdrive to identify, name and shame the couple. The incident led to Byron resigning from his position, followed by Cabot, who also later announced her divorce.

The clip sparked a viral tend, prompting memes, parodies and more.

Kendrick Lamar's 'Not Like Us' Super Bowl fallout

Kendrick Lamar’s Super Bowl halftime performance spiralled into controversy after he performed his Drake diss track ‘Not Like Us’. The song’s televised exposure prompted Drake to file a defamation lawsuit against Universal Music Group, alleging that the label unlawfully promoted the track whose lyrics levelled false accusations against him.

Although a judge dismissed the case in October 2025, Drake hinted at plans to appeal.

Sydney Sweeney's 'great jeans' controversy

Who would've thought that a jeans ad would spiral into a controversy for actress Sydney Sweeney. The rising star found herself at the centre of a culture, race and 'genes' war following the release of her ad that sparked backlash online. The brand later denied any wrongdoing and so did Sweeney, who told GQ that the uproar was unexpected, adding, "I did a jean ad… I love jeans. All I wear are jeans."

Justin Bieber's 'standing on business' moment

Justin Bieber's frustration with the paparazzi for taking his pictures outside his Malibu home, became an unlikely meme and soundtrack of everyone's lives, with his voice clip playing on loop on social media. "It’s not clocking to you that I’m standing on business," became one of the year’s most quotable viral clips online. The popularity even seemed to prompt Bieber to later name his track ‘STANDING ON BUSINESS’ on his new album 'Swag'.

Marvel’s Avengers: Doomsday cast reveal

If there is someone who can turn all of social media into a hype wagon, it is Marvel Studios. The superhero production houser rewrote the rules of franchise hype when they livestreamed the announcement of 'Avengers: Doomsday'. The five-hour reveal pulled in 275 million digital views and generated 3.1 million social mentions, making it Marvel’s biggest livestream ever. Interestingly enough, the film hits theatres only in December 2026.

Katy Perry's space trip and headline-making romance

Katy Perry dominated the headlines all of 2025. If it wasn't her Blue Origin’s first all-female spaceflight, it was her reaction of kissing the ground on her arrival that became a viral memes. Months later, her space uniform emerged as a popular Halloween costume. Between these moments, the breakdown of her romance with Orlando Bloom and her fiery new romance with former Canadian Prime Minister Justin Trudeau filled the tabloid pages.

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