Navi Mumbai: The NMMC commissioner Rajesh Narvekar, had directed civic staff to spread awareness about Swachhata among school children through music. The plan, called ‘Grow With Music’ will utilize songs, jingles and music, to make children realize the importance of cleanliness. “We already have singer-musician, Padmashri Shankar Mahadevan, as NMMC's brand ambassador. Music should be used at various educational institutes to help the students understand about Swachhata Abhiyan. Hence, we must grow with music,” said the civic chief. He added that NMMC will be the first municipal body to implement this musical concept. Narvekar also announced 'Swachha Photo Contest' wherein citizens can submit pictures of the city.TNN