Rose rush sweeps Hyderabad ahead of Valentine’s Day

Hyderabad: Flower markets across the city are witnessing a surge in activity ahead of Valentine's Day, with roses dominating sales and prices climbing sharply. From early morning, wholesale yards and retail outlets have been bustling as customers queue up to pick the perfect bouquet for Feb 14.Traders say Hyderabad's markets are heavily stocked with flowers transported from Bengaluru, parts of Andhra Pradesh and Maharashtra to meet the seasonal spike. While locally grown varieties are available, outside produce dominates due to better quality, brighter colours and a longer shelf life of four to five days.At the Monda Market, retailer P Ramanna said premium roses are flying off the shelves. "Customers are asking for fresh, long-stem roses in red, pink and yellow. The flowers coming from outside are brighter and last longer, which is why they are preferred," he said. Bulk buyers, including event planners and gift shop owners, have also stepped up purchases.Vendors at the Mehdipatnam flower market reported a sharp rise in footfall over the past two days. "The market has been crowded with youngsters, couples and shopkeepers stocking up in advance. Business this year appears stronger," said S Vishnumurthy, a flower vendor.With demand peaking, prices have risen noticeably. A bunch of 20 roses, usually priced at Rs 200–250, is now selling for Rs 300–350 depending on quality and colour. In some areas, rates have touched Rs 400 per bunch. Traders expect prices to remain firm or edge higher on Valentine's Day."Valentine's Day gives us one of the highest turnovers of the year. Even though prices rise due to demand and transport costs, customers are willing to spend more on quality flowers. Days like these help us recover losses from dull periods," said Mohd Abdul, a wholesaler in Mehdipatnam.Meanwhile, some sellers continue to offer affordable, locally grown flowers sourced from Shamshabad and Shankarpally. "Not everyone looks for premium roses. Many customers prefer budget-friendly options for simple gifting. Local flowers are fresher and reasonably priced," said Mohammed Faizan, a seller in Begumpet.