Atlassian to acquire engineering intelligence firm DX in $1 bn deal

BENGALURU: Atlassian has entered into a definitive agreement to acquire developer intelligence platform DX for about $1 billion in cash and restricted stock, including DX’s cash balance. The deal, subject to regulatory approvals, is expected to close in the second quarter of Atlassian’s fiscal year 2026.DX, founded five years ago by Abi Noda and Greyson Junggren, helps enterprises measure, benchmark and improve developer productivity through a mix of qualitative and quantitative insights. Its platform is used by companies such as Dropbox, Pinterest, and BNY. The acquisition will allow Atlassian to embed DX’s engineering intelligence capabilities into its suite of tools, including Jira, Bitbucket, Compass and the recently launched Rovo Dev.Atlassian, which serves over 300,000 customers worldwide, said the integration of DX will provide leaders with better visibility into the impact of AI investments on their engineering teams.“Using AI is easy, creating value is harder,” Atlassian co-founder and CEO Mike Cannon-Brookes said in a statement. “By bringing DX into Atlassian’s System of Work, we’re helping engineering teams from some of the biggest enterprise companies move faster, more intentionally, and with incredible impact.”DX’s founder and CEO Noda said the company was built on the belief that measuring developer productivity and experience was an unsolved problem requiring a research-driven approach. “Combining our data intelligence with Atlassian’s AI-powered tools, we can provide customers with unmatched understanding, solutions and feedback to accelerate developer productivity,” he said.Atlassian chief technology officer Rajeev Rajan, who joined the company from Microsoft and Meta three years ago, said the acquisition will give engineering leaders a view across R&D, showing not just what is getting done but also how teams feel about it. “DX gives engineering leaders a clear view across R&D, showing not just what’s getting done, but how teams feel about it, at a time when AI is transforming developers’ roles and deep understanding has never mattered more,” Rajan said.Atlassian noted that nearly all of DX’s customers are already users of its software, providing an opportunity to scale the platform to its wider customer base. The statement added that the transaction does not alter Atlassian’s previously issued fiscal year 2027 non-GAAP operating margin target.