American Express launches Programme Vasundhara for environmental sustainability, biodiversity

CHENNAI: American Express, in partnership with Safe Water Network, has launched Programme Vasundhara, a three-year initiative designed to promote environmental sustainability, biodiversity conservation, and climate resilience in Bengaluru and Gurugram. This comprehensive programme will support India’s climate and sustainability goals by empowering local communities, restoring ecosystems and fostering sustainable development practices in collaboration with Safe Water Network.This initiative will prioritise water resource management, sustainable agriculture, biodiversity conservation and renewable energy across the two cities.In Bengaluru, Around the Aivarakhandapura Lake, Programme Vasundhara is building an 18-million-liter rainwater harvesting structure to boost local water availability and reduce dependency on external sources. This is a crucial step in addressing local water challenges while fostering resilience in the community.In Gurugram, reforestation and ecosystem restoration in the Aravalli region will be taken out. It includes plating of 15,000 trees and land restoration across 10,000 hectares. Sanjay Khanna, CEO and Country Manager, American Express, India said, “At American Express, we are committed to creating a positive impact on communities and the environment. Programme Vasundhara exemplifies our dedication to climate resilience and sustainable ecosystems in Bengaluru and Gurugram. Through this partnership with Safe Water Network, we are not only addressing current environmental challenges in parts of India but also paving the way for a greener future.”Madge Thomas, Head of corporate sustainability at American Express, commented, “Programme Vasundhara is about making environmental progress to address the pressing water crisis through local engagement and education. By partnering with Safe Water Network, we’re ensuring that communities gain the tools and support to protect and nurture their natural environments. It’s a significant collaboration that aligns with our commitment building resilient communities that are empowered to respond to extreme weather and natural disasters.”