Yamaha launches lifestyle store Bike Station

NEW DELHI, January 18: We all know Yamaha has been mesmerizing its riders with their jaw-dropping bikes. And while if you are wondering how they were planning to move into your everyday life, padding up your biking experience, here they are with their new lifestyle store in the capital city. In a move to rev up the spirit of youth and corral the young bike-lovers in the city and later in the country the Japanese motorbike firm has launched a company-owned lifestyle store Delhi.Called the 'Bike Station', the store has been launched offering a 'complete biking lifestyle' experience.
The Bike Station will obviously sell bikes. What is not obvious is that the Bike Station would sell apparels and accessories ranging from chic shirts to jackets, jeans mugs and gloves. The store is designed keeping in mind what Yamaha stands for-touching people’s hearts.
There are various zones inside the store as you move from a gaming zone to an internet area to a coffee bar and then to a concert area where live rock shows happen once or twice in a week. Well, of course, there are the bikes as well on display.
A beaming Takahiro Maeda, Chief Sales & Marketing officer of Yamaha India said, "The idea is to create a new culture of biking lifestyle that the Indian youth is looking for." He also added that their mandate is to establish a high level of satisfaction for the Indian customers.
And who are Yamaha’s customers you might ask? Young at heart and in mind and not just in age was what Maeda made clear. Research also indicates, he said, that the Indian consumers are highly demanding. Hence it would be a challenge for Yamaha to keep up to the demands. By the end of 2008, 10 such stores would have been launched around the country in Mumbai, Pune, Bangalore, Chennai, Hyderabad, Kolkata and Lucknow.
For all those bike lovers, Yamaha’s Gladiator SS and RS (125 cc) would arrive in India in February, the YZF-R14 (150 cc) in the middle of the year and FZ (150 cc) during November. Till then you can decide what jacket and apparel will go along with these machines at the Bike Station sipping coffee.
At Yamaha, they believe technology is an art. And it is with this art they might want to add colour to your everyday life.