King rewrites history with 250 crore deal before release; SRK film creates massive buzz in industry

Shah Rukh Khan’s upcoming film King is already creating massive buzz even before its release. The film has reportedly locked a ₹250 crore theatrical distribution deal, making it one of the biggest pre-release deals in Indian cinema. Directed by Siddharth Anand, the action-packed entertainer boasts a stellar ensemble cast and is scheduled for a grand Christmas 2026 release. The huge deal highlights SRK’s box office pull and the growing excitement around King in the trade and among fans worldwide.